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Websites and Online Redesign

Websites and Online Redesign. Creating Effective Websites and Online Presence for Intergraph CADWorx & Analysis Solutions’ Products. (Some of) What Makes a Good Website. “ Navigatable ” Have a sitemap Have sensible links and flow from page to page

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Websites and Online Redesign

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  1. Websites and Online Redesign Creating Effective Websites and Online Presence for Intergraph CADWorx & Analysis Solutions’ Products

  2. (Some of) What Makes a Good Website • “Navigatable” • Have a sitemap • Have sensible links and flow from page to page • Try to have all links flow to/from the home page • Relevant and unique content • Don’t copy. Goole knows and will ding you for it buy pushing you further down the page rankings • Meta tags • Make sure you use them and they are pick up the keywords for the page • Good internal links • Ideally (when space allows) these should be more than “click here” • i.e. “For more info click here: Whitepaper: Learn about CADWorx Isometrics” • Good incoming links • From a highly ranked site or blog etc. i.e. www.coade.com • From your blog • From your Facebook page etc. • Proper use of HTML headings • Use H1, H2, H3 headings • Use meaningful names for images, links etc. and tag all hyperlinked images • Not “12.jgp”, but “CADWorx-Plant-Layout.jpg”

  3. Website ExamplesHome page Use of Social Media What’s Happening Product links

  4. Solutions Overview Page Consistency Intergraph CAS solutions overviewwith product orsuite synopsis Legible links to “product suite” information Legible links directly to “product” info Consistency

  5. Product Suite Page Product suite overviewwith product synopsis Consistency but with enoughchange to indivi-dualize the page Contains legible links to “product” info

  6. Product Page Product suite overviewwith UNIQUE product synopsis Feature Summary Product specific links

  7. Working Example • A working example of this mock site can be found here:ftp://dealer@ftp1.ftptoyoursite.com/!%20COADE%20Marketing%20!/WebSiteInfo/ICAS-Reseller-ExampleCopy to your hard drive for use/browsing • Collateral for your website can be found in the product sheets, many of which are localized. These can be found here: ftp://dealer@ftp1.ftptoyoursite.com/!%20COADE%20Marketing%20!/Intergraph-Product-Factsheets • The example website was done using “Web Page Maker”, which retails for about $50http://www.webpage-maker.com/ • FTP info:user: dealerpass: dealer77070FTP URL: ftp1.ftptoyoursite.com

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