1 / 16

Online Nutrition and Fitness Tracking Websites

Online Nutrition and Fitness Tracking Websites. Alicia Romano Web Strategies for Health Communication Tuesday, July 21, 2009. SparkPeople.com: To spark millions of people to achieve their goals and lead healthier lives . . SparkPeople.com web strategy. Website

karan
Télécharger la présentation

Online Nutrition and Fitness Tracking Websites

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Online Nutrition and Fitness Tracking Websites Alicia Romano Web Strategies for Health Communication Tuesday, July 21, 2009

  2. SparkPeople.com: To spark millions of people to achieve their goals and lead healthier lives.

  3. SparkPeople.comweb strategy • Website • Mobile Application (iPhone application) • Facebook and Twitter • Weekly Newsletter (email) • Message Boards/Discussion Forum • Blog- DailySpark.com (internal); several external • Community (Spark Teams, Spark America) • Cooking/Fitness Demo Videos (on site) • YouTube • Fitness DVDs • SparkMail (email within SparkPeople website) • Related Websites: BabySpark.com, DailySpark.com, SparkTeen.com, Sparkrecipes.com • Feedback used for innovation/new features (polls, questionnaires) *primary

  4. SparkPeople.comswot analysis

  5. FIT DAY: Giving people tools that will help them live a healthy and fit life.

  6. FIT DAYwww.fitday.com • Website • Free FIT DAY application (nutrition and fitness calculator) • Fee-based membership site • PC application- very large base • Advertisement purchasing and ad placement of site (i.e. Google) • Launching professional version by end of year (for clinicians)

  7. FIT DAYSWOT Analysis

  8. Weight Watcherswww.weightwatchers.com

  9. Weight Watchers Web Presencewww.weightwatchers.com • Website • Newsletter (email) • Mobile Application • Facebook • Twitter • Discussion forum- segmented and monitored in detail • Site modified and updated over time • Online and TV advertisements • Recipe resource, online videos/demos • Carefully chosen success stories • Track points online • Feedback: focus groups, personas, usability testing, subscribers are tracked, satisfaction surveys, track competition

  10. Weight Watchersswot analysis

  11. WEB PRESENCE COMPARISON

  12. SparkPeoplerecommendations • Put Facebook and Twitter links on websites • Join Linked In • Continue to structure discussion forums • Continue to send WeeklySpark emails (encouragement and tips) • Pursue print platforms (book @ end of December, magazine?) • Enhance Mobile applications • Continue to gather feedback and regularly enhance website • Create roadmap for web strategy (backup)

  13. FIT DAYrecommendations • Blog- internal • Facebook and Twitter (maybe LinkedIn) • Mobile Application • More efficient feedback system • Continue to enhance site constantly • Discussion forum/some kind of user support group

  14. Weight Watchersrecommendations • Improve Twitter site usage • YouTube- broadcast demo videos • Allow for online trials (free week of use) • Continue Facebook, internal Blogging • Continue structured segmented discussion forums • Continue efficient feedback system for web enhancements

  15. Thank You!

More Related