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Developing Passion For a New Vehicle

CNW Marketing Research forecasts a promising outlook for the vehicle market in 2006, anticipating sales levels to reach 17.2 million, potentially climbing to 19 million in 7 years. With a growing under-30 population showing high affinity for cars, domestic manufacturers are maintaining market share. However, the effectiveness of sales personnel is crucial, as enhancing their passion for vehicles can significantly affect consumer choices. This report examines the importance of investing in sales staff and the emerging trends shaping the automotive industry.

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Developing Passion For a New Vehicle

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  1. Developing PassionFor a New Vehicle CNW Marketing Research, Inc.

  2. Outlook for 2006 • Wish List intentions climb • Economy looking good • Growth of the under-30 population • High regard for cars among under-30s • Domestics holding market share, up a half? • 2000my vehicles ready for trade-in • Likely sales level – 17.2 million in ‘06 • Trend upward to 19 million within 7 yrs.

  3. Cost of Incentives

  4. Cost of Incentives

  5. Selling the Sellers • With that kind of expenditure per vehicle, what’s missing? Salespersonnel Passion

  6. Selling the Sellers • The missing man in the relay race is the sales staff. • Relatively little time, effort or money is spent convincing salespeople that the products they’re selling are worth the passion. • And without passion, people either go to their second choice vehicle or drop out.

  7. Selling the Sellers

  8. Deterioration or Original Intenders

  9. GM’s Downsizing Success Sold the Sellers

  10. A Copy of Purchase Path CNW Marketing Research, Inc. Phone: 541-347-4718 Email: Mailroom@cnwmr.com Attn: Stephanie Web: www.CNWMR.com

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