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System Requirements Review

Team 5. System Requirements Review. Robert Aungst Chris Chown Matthew Gray Adrian Mazzarella. Brian Boyer Nick Gohn Charley Hancock Matt Schmitt. Contents. Problem Definition Product Overview Business Case Competition Customer Attributes Design Requirements. Problem Definition.

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System Requirements Review

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  1. Team 5 System Requirements Review Robert Aungst Chris Chown Matthew Gray Adrian Mazzarella Brian Boyer Nick Gohn Charley Hancock Matt Schmitt

  2. Contents • Problem Definition • Product Overview • Business Case • Competition • Customer Attributes • Design Requirements

  3. Problem Definition • Develop an Unmanned Aerial System to maintain an “area of coverage” for some desired capability • Study potential customers and develop business case, concept of operations, and system requirements • Conduct trade studies to generate design requirements

  4. Concept of Operations • Continuous area coverage of metropolitan areas and beaches for advertising purposes • Instead of one constant message, such as in banner towing, multiple advertisements will be presented • Large LED screens will display advertising in a preset rotation • Business will be developed around this new technology • Seven UAVs based at one South Florida airport, serving 3 high population areas

  5. Concept of Operations (continued) • Typical Mission • UAV fueled and advertisements loaded • Takeoff, then cruise to target area (<175 nm) • Loiter 6 hours while displaying advertising (~50 kts) • Cruise back to base and land • Continuous area coverage of 18 hrs (6am to 12am) • 3 missions with 6 hour loiter per city • 3 cities total; 9 missions per day • Current plane Requirement: 7

  6. Payload Definition Two High Intensity LED Screens 7.42 ft X 45 ft ½ Billboard size Viewable up to 1500 ft 1000 lbs installed (each) Screen Weight: 3lbs/sq.ft. Off the shelf product $180,000 cost Power consumption 19.5 kw / 26 hp Daytime viewable Brightness: 6500 cd/m² Dynamic display 60 fps video/text Weatherproof

  7. Current Markets • Outdoor Advertising is currently billboard dominated • Aerial Advertisement is a subset of the 17% Alternative Outdoor Category • In 2005, an estimated $183 billion was spent on advertising • Outdoor Advertisement generated $6.3 of this $183 billion • According to the Outdoor Advertising Association of America (OAAA), outdoor advertising is the fastest growing medium after the internet

  8. Current Markets • Manned Aerial Advertising Markets • NASCAR: 130,000 – 200,000 people • Major League Baseball: 20,000 – 70,000 people • Concerts: 20,000 – 100,000 people • Professional / College Football: 50,000 – 150,000 people • Professional Soccer: 20,000 – 100,000 people • Beaches: 15,000 – 1,500,000 people

  9. Retention of Aerial Advertising • Little Studio Design and Research • Conducted 750 interviews on four South Florida beaches • Findings:

  10. Advantages Over Current Aerial Advertising Methods • Full Motion Advertising • Maintains captive audience • More Exposures • Dynamic Messages • Supports multiple customers • Market-driven advertising • Redefines business model

  11. Current Markets • Targeting Options • Geographic • Demographic • Event • Company Contracts • Firms decide where they wish to be advertised • This usually occurs at high-volume events 2005 Top Ten Outdoor Advertising Brands • McDonalds Restaurant • Cingular Wireless Service • Verizon Long Distance Business & Residential • General Motors Corp Auto & Truck • Anheuser-Busch Beers • Nextel Wireless Services • Warner Bros Movies • Coca-Cola Soft Drinks • Verizon Wireless Service • Miller Beers Source: OAAA

  12. Potential Markets • Preliminary home base will be a general aviation airport in Central Florida • Sebring Regional • Naples Municipal • Lakeland Linder Regional • These airports provide convenient access to numerous potential target areas • Miami • Orlando • Tampa • Key West • Ft. Lauderdale • West Palm Beach • Year-round capability

  13. Domestic Expansion Possibilities Southern California Jersey Shore/ Long Island Chicago/ Lake Michigan Las Vegas International Expansion Possibilities Mediterranean Europe Coastal Australia Mexico/ Carribbean Five Year Outlook New bases will be opened in areas with the greatest economic potential These areas will be capable of reaching multiple target segments Desired markets will have high exposure rates combined with low transportation costs Potential Markets

  14. Business Costs and Revenue • Startup costs: • Aircraft Components: $10,000,000 / plane • Tooling for construction: $10,000,000 • Payroll during construction: $1,200,000 • Advertising: $2,100,000 • Hangar Costs: $405,000 • Operating Costs (per year): • Fuel: $3,100,000 • Payroll: $1,200,000 • Advertising: $720,000 • Maintenance: $1,400,000 • Hangar Costs: $405,000 • Revenue: • $1500 / hr • 3 cities / 18 hrs a day • Yearly: $22,400,000 Yearly Income: $15,000,000 Years to Break Even: 5

  15. Aerial Advertising Alternatives • Cessna 182 • Loaded Weight: 3,110 lb • Cruise Speed: 145 kts • Stall Speed: 49 kts • Range: 930 nm • Stinson 108 • Loaded Weight: 2,400 lb • Cruise Speed: 111 kts • Stall Speed: 65 kts • Range: 434 nm • American Blimp Corp. A-170 • Payload: 4650 lb • Cruise Speed: 14 kts • Stall Speed: N/A • Range: 504 nm Source: Airliners.net

  16. Similar UAVs • Northrop Grumman Global Hawk • Length: 44 ft • Loaded Weight: 22,900 lb • Cruise Speed: 350 kts • Endurance: 34 hrs • General Atomics Predator A • Length: 28 ft • Loaded Weight: 2,250 lb • Cruise Speed: 70 kts • Endurance: 24 hrs • General Atomics Predator B • Length: 36 ft • Loaded Weight: 10,000 lb • Cruise Speed: 220 kts • Endurance: 14 hrs Source: Airliners.net

  17. QFD: House of Quality

  18. Target Design Requirements • Loiter Velocity: • Cruise Velocity: • Clean L/D: • Specific Fuel Consumption: • Cruise Range: • Loiter Time: • Size of Screen: 55 kts 135 kts 22 0.5 / hr 400 nm 8 hr 8’ x 45’

  19. Database of Existing UAVs • Sample Database of Existing UAVs: • From database of existing UAVs, we created a least squares data fit to find an estimated empty weight fraction:

  20. Historical Empty Weight Fraction vs. Gross Weight

  21. Historical Empty Weight Fraction vs. Payload Weight

  22. Gas Turbine vs. Gas Propeller vs. Electric Propeller 7000 lbs 15000 lbs 7000 lbs • Studies estimate a GTOW of 7,000 lb, very near threshold value • Asymptote in electric propulsion trade study shows infeasibility

  23. Questions? Thank you for your time! Comments and Questions?

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