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the cat herder does

the cat herder does. MARKETING. M.E. Academic Assistance and Resource Center, Director Stephen F. Austin State University, Nacogdoches, TX. ACADEMIC ASSISTANCE AND RESOURCE CENTER. AARC. WHAT SAY YOU?. Who are you? Give me a shout out and name your university and learning center!.

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the cat herder does

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  1. McWilliams, 2010 the cat herder does MARKETING

  2. M.E. Academic Assistance and Resource Center, Director Stephen F. Austin State University, Nacogdoches, TX McWilliams, 2010

  3. ACADEMIC ASSISTANCE AND RESOURCE CENTER AARC McWilliams, 2010

  4. WHAT SAY YOU? Who are you? Give me a shout out and name your university and learning center! • Shout out one sentence to tell me why you don’t have more students at your learning center. McWilliams, 2010

  5. WE ARE CAT HERDERS McWilliams, 2010

  6. WE ARE CAT HERDERS • ONE NOTE McWilliams, 2010

  7. THEORY: SELL IT LIKE CHICKEN Assume that they DO NOT like or want your services. Now what? • TO VEGETARIANS! McWilliams, 2010

  8. THEORY: SELL IT LIKE CHICKEN STUDENTS AT BEGINNING STUDENTS AT MIDSEMESTER McWilliams, 2010

  9. THEORY: SELL IT LIKE CHICKEN • FACULTYAND STAFF KISS KISS MISSION • Listen to their concerns • Ask for their input • Get to know them as colleagues and friends McWilliams, 2010

  10. 1. PRINT Before the brochure, before the poster, you need a logo. You need something which expresses the concept of who you are and what you do. And all this you must do in about a nanosecond. The Logo Factory McWilliams, 2010

  11. WHAT SAY YOU? Who are you? Give me a shout out and name your university and learning center! • Name three adjectives that describe your learning center. McWilliams, 2010

  12. LOGO MAKEOVER VS REPAIR McWilliams, 2010

  13. LOGO RUBRIC • Unique • Timeless • Simple • Adaptable • Scalable McWilliams, 2010

  14. BROCHURE/AD • Logo • Light text • Contact • Location • White space • Picture of students • Diversity • The word “tutoring” McWilliams, 2010

  15. LARGE POSTER STUDENT CENTER McWilliams, 2010

  16. SHIRTS Build RECOGNI-TION McWilliams, 2010

  17. 2. EMAIL As few as 20% of e-mail messages are opened. Over 95% of text messages are opened. The average time for a recipient to view an e-mail is 6.4 hours. The average time for a recipient to view a text message is fourteen minutes. Ezine Articles McWilliams, 2010

  18. WHAT SAY YOU? Who are you? Give me a shout out and name your university and learning center! • If the email advertising your services were a car, what kind of car would it be? McWilliams, 2010

  19. THE SUBJECT LINE SPAMMY! ALSO SPAMMY! • Blank • Hello! • Check this out • For You, M.E. McWilliams • Today • The Learning Center McWilliams, 2010

  20. THE FONTS • COURIER • ARIAL • Bradley Hand • Comic Sans • Times New Roman • Freestyle Script • Verdana • TOO LARGE • Old style/Cold • Safety/Anonymity/Modern • Hiding something • Looking for attention • Trustworthy/Respectable • Emotional/Soft • Professional/Humane • Insecure McWilliams, 2010

  21. THE SIGNATURE • 4 lines • Simple text • Write out urls’s • Avoid social media profiles • No quotes Sandra Kay Munez Monterrey Community College Learning Center Director-Writing Instructor Monterrey College of Texas A&M International Programs, Title V Tel: (675)527-1100(675)-4992 Email:munezs@mcc.edu NCLCA Certified Trainer TADE Award Winner Please think twice before printing this email. Save a tree! McWilliams, 2010

  22. THE COMPOSITION BOX McWilliams, 2010

  23. THE RECIPIENTS McWilliams, 2010

  24. 3. THE WEB What makes a great website is focus and clarity of purpose. A great website is unpretentious. It doesn’t pretend to be what it is not. It never wastes your time because it always gets to the point. A great website helps you to act. New Thinking McWilliams, 2010

  25. WHAT SAY YOU? Who are you? Give me a shout out and name your university and learning center! • If you were visiting your learning center’s website, what one thing would you like best? McWilliams, 2010

  26. THE CONTENT Services Location /Hours Contact/Staff Mission Welcome Actions Tutor Resources McWilliams, 2010

  27. THE AESTHETICS Uncluttered Professional Original Pictures of students doing the tutoring Alt tags on graphics McWilliams, 2010

  28. FACEBOOK Profile Page Groups vs. Fan Page Recruiting Managing McWilliams, 2010

  29. BLOGAZINES For faculty and staff New Newsletter Graphic- Driven Advertising McWilliams, 2010

  30. WEB ASSESSMENT Google Analytics Bells and Whistles Live Links Step Theory LSCHE Rubric McWilliams, 2010

  31. 4. PRESENTATIONS . . . a presentation has the power to change the world. It can overcome resistance, indecision, and doubt.. It can transform complacency into commitment. .docstoc McWilliams, 2010

  32. WHAT SAY YOU? Who are you? Give me a shout out and name your university and learning center! • Shout out what you hate most about conducting the presentations and/or workshops you do? McWilliams, 2010

  33. PRESCIPTIVE PLAN McWilliams, 2010

  34. POWERPOINT GUIDE • Simple, customized templates • White backgrounds with dark font • Clean, no clutter • Light on text! • Big on graphics • Few animations McWilliams, 2010

  35. CONVERSE • Inform don’t perform. • Be brief. • Be memorable. • Be in the moment. • Be tech back-up ready. • Don’t read slides. • Have fun and they will too. McWilliams, 2010

  36. AARC SHOWS FOR STUDENTS • Orientations • Tours • Freshman success courses • Organizations Spin: EVERYBODY IS DOING IT! McWilliams, 2010

  37. WHAT SAY YOU? Who are you? Give me a shout out and name your university and learning center! • Shout out a rating for your relationship with faculty from 1-4 with 4 being best. McWilliams, 2010

  38. 5. FACE TO FACE Become genuinely interested in other people. Smile. Remember that a person's name is to that person the sweetest and most important sound in any language. Be a good listener. Encourage others to talk about themselves. Make the other person feel important - and do it sincerely. Dale Carnegie McWilliams, 2010

  39. WALK ABOUT’S • Sound Bite Ready: • How many tutors • How many courses • How many visits • How many clients • What percentage were freshmen • What percentage were minorities McWilliams, 2010

  40. PITCHES • Peer to Peer • Services • Testimonials • Professor Permission McWilliams, 2010

  41. SI HUDDLE Annual party in honor of SI Professors hosted by SI Leaders: • SI Professor Bravo Award • SI Leader Bravo Award McWilliams, 2010

  42. WHAT’S NEW Those advising students formally or informally: • advisors • cheer sponsor • counselors • Panhellenic sponsor • Disability director • athletic academic dir. McWilliams, 2010

  43. KNOCK AND KNOWS • Partner with CA • Walk Residence Halls • Conduct one-question survey • Match need to services using Iphone • Give candy McWilliams, 2010

  44. REPEAT WINNERS • Provides contact with individual clients • Rewards regular clients with free t-shirt • Stimulates repeat visits • Enhances learning community McWilliams, 2010

  45. REWIND FOR CAT HERDERS • Build recognition with print • Promulgate the word in email • Complete desired actions on web • Establish message with presentations • Secure support with face-to-face McWilliams, 2010

  46. WHAT SAY YOU? Who are you? Give me a shout out and name your university and learning center! • Shout out the first thing on your “New Marketing Campaign” list for your learning center. McWilliams, 2010

  47. McWilliams, 2010 the cat herder does MARKETING

  48. SOURCES • The Logo Factory: http://www.thelogofactory.com/logo-design-articles/changing-your-logo/ • The Evolution of the Apple Logo: http://www.edibleapple.com/the-evolution-and-history-of-the-apple-logo/ • Text Message Marketing vs. Email Marketing: http://ezinearticles.com/?Text-Message-Marketing-Vs-Email-Marketing&id=3991612 • Bad Email Subject Lines: http://www.meryl.net/2008/09/25/7-bad-email-subject-lines/ • Email Marketing: http://www.mailchimp.com/articles/email_marketing_subject_line_comparison/ • The font You Choose: http://www.zisman.ca/Articles/BIV/2001/BIV632.htm • Creating An Effective Email Signature: http://www.sitepoint.com/blogs/2009/09/18/creating-an-effective-email-signature/ McWilliams, 2010

  49. SOURCES • LSCHE Web Awards: http://www.pvc.maricopa.edu/~lsche/resources/lc_awards/LSCHEawardCriteria.htm • Tech Soup: http://www.techsoup.org/learningcenter/training/page6703.cfm • Excerpts from Dale Carnegie’s How to Win Friends and Influence People: http://www.westegg.com/unmaintained/carnegie/win-friends.html • Elastique Blog: http://elastique.com.au/web-design-blog/what-makes-a-great-website/ • New Thinking: http://www.gerrymcgovern. • Tips For A Great Presentation: http://www.docstoc.com/docs/273482/10-Tips-for-Creating-a-Great-Presentation/com/nt/2004/nt_2004_02_02_ms.htm McWilliams, 2010

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