Online Bachelor of Business Administration

1. Online Bachelor of Business Administration

2. Mission • Provide students an alternative, accessible business education • Equal value and integrity as a traditional on-campus BBA program. • Ensuring that our programs are of reputable and advantageous caliber.

3. Marketing and Product Objectives The objectives on the following are designed to be specific, measurable, and achievable within the period. • Financial Viability • Educational Value and Integrity • Outreach and Promotion

4. SWOT Analysis • Demographics • Socio-Cultural • Competitive • Technological • Economic • Regulatory • Tuition • Technology • Administration • Faculty • External

5. Target market • People that need a balance and flexibility of education alongside their everyday lives • Young people between the ages of 22-40 • Those who hope for a full BBA degree online with the same integrity and value as a full on-campus BBA degree

6. Marketing objectives • Research, investigate, and/or identify most effective methods and promotional tools • Solidify and clarify information about the online BBA program • Present and package the information about the program in a way that strikes interest among those canvassed.

7. Product Strategy • Will be offered in its entirety in a strictly online format. • Students will enroll and register for courses thru the University website. • Classes and examinations will be conducted online. • offer all BBA courses each semester, and students can pick when and what course they want to take per semester. • offer additional computer and internet technology assistance to those who need familiarization and assistance.

8. Pricing Strategy • Canadian Citizens/Permanent Residents $111.18 per credit • International Students $425.00 per credit • All BADM, BCPT, BFIN, BMKT, CMNS, IBUS 300 and 400 level courses except CMNS 351, 371 and 400: standard per credit tuition fee or international student fee + $40.80 per credit

9. Place Strategy • use the direct marketing channel it already in place, performing all the channel functions of: • selling its programs (transactional), • delivering its services by way of classes (logistical), • and processing payments, even offering financing by way of scholarships and bursaries (facilitating).

10. Promotional Strategy • Current print advertising—North Shore News and Georgia Straight will continue • Additional print advertising—free daily commuter 24h • Billboard advertising • Informational booths will be set up at the campus • CapU website and its Facebook page. • View books, posters, and brochures. • Advertise on those partner universities’ websites.

11. Budget • 50, 000 budget for online BBA Marketing • Last year’s traditional BBA program $20, 000 for its marketing costs • Most of the additional $15, 000 will go into advertising with 24 and Metro, creating a promotional package for the partner universities

12. Evaluation and control • Student enrolment: the number of students enrolled • Financial feasibility: the costs associated with the program.