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Rawlings Little League World Series

Rawlings Little League World Series. Mr. Waugh. Target Market Event. Demographics Psychographics Geographics. Target Market Sponsor. Demographics Psychographics Geographics. Home Run $10,000. “Rawlings starting line-up” announced at beginning of each game

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Rawlings Little League World Series

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  1. Rawlings Little League World Series Mr. Waugh

  2. Target Market Event • Demographics • Psychographics • Geographics

  3. Target Market Sponsor • Demographics • Psychographics • Geographics

  4. Home Run $10,000 • “Rawlings starting line-up” announced at beginning of each game • Championship winners receive a new Rawlings glove • Rawlings logo behind home plate • Rawlings logo on the score board • Sampling opportunities for new Rawlings bats and gloves • Rawlings game rosters and scorebooks handed out at each game • Link to Rawlings on Little League World Series website

  5. Double $7,500 • “Rawlings starting line-up” announced at beginning of each game • Rawlings logo behind home plate • Rawlings logo on the score board • Rawlings game rosters and scorebooks handed out at each game • Link to Rawlings on Little League World Series website

  6. Single $2,500 • Rawlings logo behind home plate • Rawlings game rosters and scorebooks handed out at each game • Link to Rawlings on Little League World Series website

  7. Gross Impression • Where will fans see Rawlings logo? • Behind home plate • Score board • Rosters http://www.sportsoverdose.com/video/shootout-wild-vs-bruins.html • How many times will Rawlings be seen per game? • Approximately 300 times • Seen at every at-bat and at the change of every half inning

  8. Leveraging Activities • Cross Promotion • Bring in your ticket stub to your local grocery store and get a FREE box of Wheaties with the championship team on it! • Media Involvement • ESPN has a commercial promoting the Rawlings Little League World Series

  9. Leveraging Activities • Retail Incentives • Buy a Rawlings product and you are entered in a drawing to win a trip for 4 to the Rawlings Little League World Series

  10. Leveraging Activities • Self Liquidators • Sell Rawlings Little League World Series t-shirts • Sell mini-bats with Rawlings logo on it • Sell umbrellas with Rawlings logo on it

  11. Rawlings is a good sponsor for the Little League World Series • Reasons this partnership will be successful • 1. • 2. • 3. • 4. • 5.

  12. Rawlings Recognition

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