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SaaS Market Opportunities

SaaS Market Opportunities. Jerry Champlin Chief Executive Officer Absolute Performance Inc. Enabling Today’s Leading On Demand (SaaS) Business Applications. Absolute Performance Inc. Who We Are

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SaaS Market Opportunities

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  1. SaaS Market Opportunities Jerry Champlin Chief Executive Officer Absolute Performance Inc. Enabling Today’s Leading On Demand (SaaS) Business Applications

  2. Absolute Performance Inc. • Who We Are • Industry leader in On Demand solutions to Software as a Service and content providers who require • High business and service availability, • Delivery of provable customer experience, • Operations of their On Demand company with up-to-the minute business and service delivery intelligence • We specialize in... • Rapid and complex On Demand Application deployments • Provable, validated customer experience • Rich application and infrastructure management, instrumentation and operations • Business and operations intelligence • Re-branded SLA and metrics to your end customers • Our channel programs give partners high value, differentiated, revenue generating services to add to their core product and service offering 2

  3. Parallels Partnership – New Offerings Empower SaaS business executives to focus on building their next winning application by providing a total SaaS delivery solution Leverage Absolute’s Solutions To Enable High Value Managed Services Offerings for Service Providers Technology Partnership  Product and Marketing initiatives to support Hosting Partners’ pursuit of the SaaS Marketplace Integration System Shepherd® - Absolute’s Application Performance Management SaaS - to support Parallels Virtuoso containers Marketplace Initiatives  System Shepherd® supports APS and monitors key APS applications

  4. SaaS Market Challenges and Solutions Leverage Absolute Performance’s On Demand APM software and services, Parallels infrastructure technology and your infrastructure and services to create a highly differentiated market leading solution • Customer Challenge • Lacking in-house skills to deploy and manage On Demand application delivery in the cloud • Ensuring priority focus on the development and sales of their core business and service offering • Providing key “service performance” and “business intelligence” information to customers and partners • Integrating end-to-end performance view of virtualized technology application stack • The Total SaaS Delivery Solution • End-to-End Visibility and SLA Based Management of Virtualized Apps • Hosting Company or SaaS Vendor Branded Service Validation Portal • Service Desk, Ticketing and Billing Solutions • Market demand is accelerating rapidly – this is a Hot Market! • SaaS + Virtualization Services is $35B by 2011

  5. Value Chain for SaaS ISVs Deliver End-to-End Results • Transition commodity infrastructure servicesto high value services • Penetrate SaaS Managed Services market • Create drafting effect for today’s commodity players • Extend beyond physical data center boundaries into Cloud services and applications • Solve challenges of highly distributed and virtualized SaaS businesses • Be the “Services to the Cloud” • Business metrics- customer acquisition- payments- delivered SaaS services • End-to-End- business visibility-customer experience • Bring full capabilities to new breed of SaaS ISVs • “THE” Business solution for Enterprise entrance into SaaS • Empowers the “Backoffice to the Cloud” • Tie in front end customer and business metrics for payment opportunities

  6. Multiple Customer Experiences

  7. Product Suite

  8. System Shepherd – Executive Dashboard • Hosting Partner Branded • SaaS Partner Re-Branded • Visibility across entire Customer Base • Availability • Performance • Management Effectiveness • Capacity … All driven by rollup of in-depth data collected at systems level … Fine-tune application SLAs and manage vendor performance

  9. WebWalk™ End User Experience Mgmt • Measure application performance from end-user perspective • Ensure critical business application availability • Alerts trigger system-wide root cause analysis • Monitor ecommerce, SMS, email, intranet applications, video – and many more • Excellent service for hosting and SaaS companies

  10. Incremental SaaS Revenue Opportunities • Expand service offerings • Create higher margin services • Attack New markets • Extend into SaaS and On Demand Content Markets • Deliver Enterprise On Demand Application services • Get fast entry into market • Get Re-branded / white labeled solutions • Tightly coupled with Parallels

  11. Target Markets

  12. Absolute Performance Commitments • Absolute Performance will be an outstanding, committed partner to Parallels and Hosting Partners • Together we will drive new customers to your business • We will provide extraordinary marketing, sales and technical support to help position and sell performance monitoring and SaaS enablement solutions • We will continue to integrate complementary, world class SaaS enablement technologies • We will be a leader in monitoring and managing On-Demand Application Delivery in virtualized environments Leading the way to new SaaS and On Demand revenue!

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