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236: II'nMI

236: II'nMI. Visual Design: Layout. Using Pixels to Communicate. EBU Emphasis Focal point (where to look first) Hierarchy of interest Balance Equilibrium of elements Unity Harmony among all elements Working together as a whole. Emphasis.

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236: II'nMI

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  1. 236: II'nMI • Visual Design: Layout

  2. Using Pixels to Communicate EBU Emphasis Focal point (where to look first)Hierarchy of interest Balance • Equilibrium of elements Unity Harmony among all elementsWorking together as a whole

  3. Emphasis • Yeah, sure, emphasize by contrasting hue, size, value, shape, proximity/isolation etc. But what about ... Emphasis by Placement? Hot spots in visual compositions: • Top left for western readers in a textish context • Center (can have stasis/balance issues) • Rule of Thirds Emphasis by Direction? Use the Gestalt Continuance principle Emphasis by Cognitive Relevance? Face (esp. eyes), your name, current preoccupation

  4. Unite (1971,Barbara Jones-Hogu)

  5. No emphasis?No differentiation.All dull flat texture.

  6. Emphasis Mini-Brainstorming: Other ways to emphasize visual elements ... ? Besides: placement, direction, cognitive relevance.

  7. Balance • Use symmetry sparingly! • It can work for or against you: • It can weaken the dynamic motion in an image • Being compellinglyoff-balance keeps viewers engaged • It can formalize the image, add power to it • Think: Stanley Kubrick, Tibetan sand mandalas, wedding invitations • Use grids liberally! • They can help lots with alignment/continuance, as well as proportion, all key for achieving balance. • Grid • Result

  8. Balance equations

  9. Unity • Unity is one of the primary goals in visual design • It's the U of EBU (Emphasis, Balance, Unity) • A visual design exhibits unity when: • All its various elements feel like they belongthere. • To paraphrase Jonathan Ive: When the design seems so perfectly apt that it seems inevitable. Why would anyone design it any other way? • Things that help infuse a design with unity: • Consistency (visual and conceptual) • Continuity • Simplicity, restraint, minimalism • Emphasis, balance, and dominance • Following your beloved Gestalt principles

  10. emphasis?

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