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Changing Consumer Behavior in Response to Online Threats and Fears

Explore how communication technology use impacts consumer behavior as online threats evolve. Learn insights from studies on internet usage, high-speed connectivity, cell phone ownership, and more. Discover how users react to spam, spyware, and phishing attacks. Stay informed, be prepared, and adapt your online habits to protect your privacy.

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Changing Consumer Behavior in Response to Online Threats and Fears

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  1. Online Threats and Fears Are Changing Consumer BehaviorSusannah FoxIAPP Privacy Academy 2005October 28, 2005Las Vegas, Nevada

  2. Communication technology use • 68% of American adults and 87% of teens go online • 53% of Americans who go online from home connect via high-speed • 74% of adults and 47% of teens have cell phones • 18% of adult online users have laptops with wireless modems

  3. Portrait of Access

  4. Share of Americans online by age(Jan-May 2005 combined data)

  5. Percent online and with home high-speedby education (Jan-May 2005 combined data)

  6. Users overestimate awareness, preparedness(AOL/NCSA Online Safety Study October 2004)

  7. Spam is on the rise, but email users seem more resigned(PIP data)

  8. Once burned, twice shy(PIP May 2005 data)

  9. Internet users change their behavior after getting hit by spyware(PIP May 2005 data)

  10. For more information • Email me: sfox@pewinternet.org • Read our reports and download data sets: www.pewinternet.org (click on “Public Policy” to see “Digital Divisions,” “Spyware,” “Spam and Phishing” and other topics).

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