welcome

1. welcome Placing (multi)media in a new dimension A research proposal to create an audiovisual amateur theatrical concept

2. content • Introduction • The way to the theatrical format - theoretical framework - research question - hypothesis - method - time planning & budget • Conclusion & Asking questions

3. introduction • Creating a new form of media by integrating new media into an old medium (amateur theatrical play) • Goal = making a format • Relevance = offering media companies a profitable product

4. the way to the format • Theory: - Preference for indigenous media (De Bens en de Smaele, 2001); link with amateur theatrical - The concept is interesting for advertisers; homogenous target group (Vyncke, 2002) and full attention - More attraction  more profit

5. the way to the format • Research question: - “How can a audiovisual amateur theatrical format – as a new form – succesfully be integrated into (the old media form) amateur theatrical?”

6. the way to the format • Hypothesis: - Combining new media into old media will be recieved positively - How this exactly can be done will be the question

7. the way to the format • Method: - 4 steps: 1) Explorative research about amateur theatrical 2) Developing & taking off questionaires 3) Make 3 versions & research (by asking questions and noise measuring 4) Develop a concept

8. the way to the format • Time planning & Budget: - In total (1 + 2,5 + 5 + 2,5 =) 11 weeks of labour with 40 working hours in a week - € 20, - per hour + Extra costs = in total € 7980, -

9. Thanx for your attention! • Conclusion: - The out of the research developed audiovisual amateur theatrical concept can function as a handle for (multi)media companies to develop a profitable product by choosing for a new media form • Questions?