Ride Sharing Apps in Indonesia,Indonesia Online Food Market-Ken Research

1. Indonesia On-Demand Services Market Report – 2021: Ken Research

2. The On-Demand Economy is defined as an economic activity created by technology companies that fulfill consumer demand through the immediate provisioning of goods and services. Supply is driven through an efficient digital web layered on top of infrastructure networks. Thus, the on-demand economy has and will continue to revolutionize consumer behavior across the globe. The revenue generated from on-demand services in Indonesia augmented from USD ~ million during 2015 to USD ~ million during 2016, achieving robust growth of ~% in 2016 compared to the previous year. The rising internet penetration coupled with increasing smartphone users and changing consumer behavior have been the primary factors driving the revenues of this market during the review period.

3. Changing Landscape of On-Demand Services in Indonesia On-Demand service providers have expanded their scale of operations and portfolio of services to include food delivery, groceries, laundry, AC servicing, house cleaning and housemaids. However, on-demand transport and supermarket and grocery services have accounted for ~% of overall on-demand service industry revenues during 2016. Performance of Indonesia On-Demand Transport Services Market The revenue generated by on-demand transport services grew ~% to USD ~ million during 2016 from USD ~ million during the previous year. The core factors that have driven the revenues of this market include the introduction of two wheel taxis by ride hailing applications, expansion in car fleet to match demand, growing demand for ride sharing and below market fares charged by these app based tech companies compared to traditional taxis.

4. The total revenue generated from on-demand bike services inclined to USD ~ million during 2016, registering a total of ~ million completed orders during the same period. Major players operating in this space include UberMoto, Go-Ride and GrabMoto. The total revenue generated from on-demand car services inclined to USD ~ million during 2016, registering a total of ~ million completed orders during the same period. Major players operating in this space include Uber, Go-Car and GrabCar. The total revenue generated from on-demand, non-sharing car services was evaluated at USD ~ million during 2016, contributing ~% to overall on-demand car services market revenues during the same year. The total revenue generated from on-demand sharing car services was evaluated at USD ~ million during 2016, contributing ~% to overall on-demand car services market revenues during the same year.

5. Performance of Indonesia On-Demand Supermarket and Grocery Services Market The revenue generated from on-demand supermarket and groceries services market in Indonesia inclined ~% to USD ~ million during 2016 from USD ~ million in the previous year. The continued increase in mobile adoption and broadband penetration has aided the boost in online sales of products. In addition, time constraint of individuals due to their busy schedules coupled with traffic congestion has resulted in landscape changes in customer purchasing patterns. The revenue generated from the groceries segment augmented to USD ~ million during 2016, accounting for ~% of overall on-demand supermarket and groceries market revenues during the same year. The revenue generated from the electronics segment was evaluated at USD ~ million during 2016, contributing ~% to overall on-demand supermarket and groceries market revenues during the same year.

6. The revenue generated from the lifestyle segment was evaluated at USD ~ million during 2016. Majority of Indonesians have still not completely adapted to procuring items online, especially apparel. The revenue generated from the apparel segment was evaluated at USD ~ million during 2016, contributing ~% to overall on-demand supermarket and groceries market revenues during the same period. PT Sumber Alfaria Trijaya (Alfamart Group), Alfacart has been one of the leading companies in the on-demand supermarket and groceries services market; from its inception in early 2016. Performance of Indonesia On-Demand Food Delivery Market The revenue generated from on-demand food delivery in Indonesia witnessed a growth of ~% to reach USD ~ million during 2016 from USD ~ million during the previous year.

7. In view of the fact that on-demand food delivery applications were a recent introduction in Indonesia, the market is in its nascent stage, resulting in low revenue generation from this segment. Working individuals and homemakers have a higher preference for on-demand food delivery as it gives them the luxury of relaxing at home instead of visiting the restaurant to place and pick up their order. In addition, long queues at restaurants, time constraints, rising intensity of traffic jams and lack of parking space across food outlets have caused individuals to shift towards modern food delivery services. The cumulative number of food delivery bookings where customers preferred to pay in cash was evaluated at ~ million during 2016, accounting for ~% of overall food delivery bookings in the country during the same year.

8. However, the introduction of payment wallets by companies such as Go-Jek has incentivized more customers to shift towards making transactions online Go-Jek’s food delivery division (Go-Food) has dominated the on-demand food delivery market, registering a total of ~ million orders during 2016. The company has invested a great deal of resources to tie up with leading restaurants and merchants in Indonesia. Grab-Food recorded a total of ~ million food delivery bookings in 2016, accounting for ~% of all on-demand food delivery orders during the same year. Grab has partnered with local street food outlets in addition to leading restaurant to augment customer choice.

9. Snapshot of Indonesia On-Demand Beauty Services The revenue generated from on-demand beauty services in the country grew ~% to USD ~ thousand during 2016 from USD ~ thousand during the previous year. The rise in image conscious individuals and the increasing need for people to maintain etiquette at work and during social interactions have driven the revenues of the beauty and personal care market. As women participation in the labor force has been increasing, they are strapped for time and prefer to obtain beauty services at home. The rising demand for availing beauty services including waxing, nail care, facials and hair care services at home have incentivized many startups including Go-Jek to penetrate this market.

10. Snapshot of Indonesia On-Demand Laundry Services The on-demand cleaning services market in Indonesia began to develop with the rapid increase in working class population as more individuals were bound by time constraints to do their own laundry. The revenue generated from on-demand laundry services enhanced ~% to reach USD ~ thousand during 2016 from USD ~ thousand during the previous year. One of the major factors that had stimulated higher growth during 2016 was the increasing number of service providers offering premium laundry services. In addition to this, increasing women participation in the labor force, rising youth and expat population across developed cities have positively impacted market growth. In the past, laundry services in Indonesia had no middle ground as prices were either too reasonable or too expensive and people did not trust the very reasonably priced companies.

11. Snapshot of Indonesia On-Demand AC Service Market The influx of on-demand laundry service providers including Ahlijasa, Taptopick, Kliknklin have effectively penetrated this space by offering additional value-added services to enhance the existing market The revenue generated from on-demand AC services in Indonesia inclined ~% to reach USD ~ thousand during 2016 from USD ~ thousand during 2015. The increasing number of startups penetrating this space has helped streamline the market. As a result, these startups have witnessed rising number of daily visitors on their mobile application coupled with increasing service requests. The total completed service requests for on-demand AC servicing increased to ~ during 2016 with the average cost per service amounting to IDR 60,000 (USD 4.5) during the same year.

12. The revenue generated from on-demand AC services in Indonesia inclined ~% to reach USD ~ thousand during 2016 from USD ~ thousand during 2015. The increasing number of startups penetrating this space has helped streamline the market. As a result, these startups have witnessed rising number of daily visitors on their mobile application coupled with increasing service requests. The total completed service requests for on-demand AC servicing increased to ~ during 2016 with the average cost per service amounting to IDR 60,000 (USD 4.5) during the same year. AC repair and cleaning is one of the more popular services requested by majority of households in Indonesia, especially in urban areas.

13. The total GMV of on-demand AC services market was estimated to be USD ~ thousand during 2016. Startups that have entered this market act as a matchmaking platform to put service seekers in touch with service providers. Snapshot of Indonesia On-Demand Cleaning Services The evolution of consumer behavior has been one of the primary factors that had shaped the on-demand services market in Indonesia. The advancement in mobile technology and reduction in price of smartphones had augmented the number of smartphone users in the country. In addition, the rising working class population has preferred to outsource household chores due to busy work schedules and time constraints.

14. The revenue generated from on-demand cleaning services in Indonesia grew ~% to reach USD ~ thousand during 2016 from USD ~ thousand during the previous year. The on-demand cleaning service market is still in its inception stage; due to which, the total number of cleaning service orders completed in the country was estimated at ~ during 2016. The rising minimum wage rate in the country has been a crucial factor that has positively impacted the number of bookings for on-demand cleaning services in the country. Future Outlook of Indonesia On-Demand Services Market The revenue generated from on-demand services in Indonesia is projected to augment to USD ~ million during 2021 from USD ~ million during 2016, achieving double digit growth rate during the review period.

15. To know more about the publication, click on the link below- https://www.kenresearch.com/technology-and-telecom/it-and-ites/indonesia-on-demand-services-market/116748-105.html  Contact Us: Ken ResearchAnkur Gupta, Head Marketing & CommunicationsAnkur@kenresearch.com+91-9015378249