1 / 11

FRANCHISING

FRANCHISING. Franchisee-Advantages. Avoiding the unnecessary trial and error period in starting and operating a new business. Lower financial risk, compared to other ventures, because investment costs are lower and profit margins are higher.

kent
Télécharger la présentation

FRANCHISING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FRANCHISING

  2. Franchisee-Advantages Avoiding the unnecessary trial and error period in starting and operating a new business. Lower financial risk, compared to other ventures, because investment costs are lower and profit margins are higher. Business Format Franchising complete packages ensure a ready to go “turn-key” franchised unit. Managing a small business whilst depending on the power of the franchisor company which has a bigger organization. The franchisee has an opportunity to run a proven business concept with a successful operational track record. The franchisee has access to accumulated business experience and technical know-how in managing the business. Easier purchasing, storing, and product display systems.

  3. Franchisee Disadvantages • Value of brand name determined by franchiser(owner of brand) • Introduction of new products determined by franchiser • Your reliability tied to the rest of the system • Some of the profit need to give to the franchiser

  4. ADVERTISING

  5. Newspapers Magazines Radio Television Outdoor Media Yellow Pages Internet Major Advertising Media

  6. Newspapers Advantages Disadvantages • Limited demographic selectivity • Limited color • Low pass-along rate • May be expensive • Geographic selectivity • Short-term advertiser commitments • News value and immediacy • Year-round readership • High individual market coverage • Co-op and local tie-in availability • Short lead time

  7. Magazines Advantages Disadvantages • Long-term advertiser commitments • Slow audience build-up • Limited demonstration capabilities • Lack of urgency • Long lead time • Good reproduction • Demographic selectivity • Regional/local selectivity • Long advertising life • High pass-along rate

  8. Radio Advantages Disadvantages • No visual treatment • Short advertising life • High frequency to generate comprehension and retention • Background distractions • Commercial clutter • Low cost • Immediacy of message • Short notice scheduling • No seasonal audience change • Highly portable • Short-term advertiser commitments • Entertainment carryover

  9. Television Advantages Disadvantages • Short life of message • Consumer skepticism • High campaign cost • Little demographic selectivity with stations • Long-term advertiser commitments • Long lead times for production • Commercial clutter • Wide, diverse audience • Low cost per thousand • Creative opportunities for demonstration • Immediacy of messages • Entertainment carryover • Demographic selectivity with cable

  10. Outdoor Media Advantages Disadvantages • Short message • Lack of demographic selectivity • High “noise” level • Repetition • Moderate cost • Flexibility • Geographic selectivity

  11. Internet Advantages Disadvantages • Difficult to measure ad effectiveness and ROI • Ad exposure relies on “click through” from banner ads • Not all consumers have access to Internet • Fast growing • Ability to reach narrow target audience • Short lead time • Moderate cost

More Related