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Pause. Sto p. Rewind

G r o w B a c k. Pause. Sto p. Rewind. Service Jam 2013. V a l u e P r o p o s i t i o n. ‘Grow Back’ provides you an opportunity to celebrate your childhood in the rut and monotony of your hectic daily schedule; It facilitates you to relive the experiences and memories of yesteryears;

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Pause. Sto p. Rewind

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  1. GrowBack • Pause. Stop. Rewind • Service Jam 2013

  2. ValueProposition • ‘Grow Back’ provides you an opportunity to celebrate your childhood in the rut and monotony of your hectic daily schedule; • It facilitates you to relive the experiences and memories of yesteryears; • It enables you to enjoy every moment, every action and every reaction through a series of activities and simulations • It helps you grow back, grow happy!

  3. OurMarket • We are creating value for Indian professionals of today who are juggling a number of personal and professional responsibilities simultaneously. • Over a period of time, they get engulfed in the rut and monotony of their routine and hardly ever find any time for themselves. • Modes of recreation are an anesthetic for them which only temporarily divert their senses from the stress they experience all the time. • They are nostalgic about their childhood memories but lament the lack of environment, apparatus, support and initiative to relive them.

  4. OurMarket • We segment our market based primarily on the eras of their childhood. • This makes sense as your likes and preferences at a given point of time are mainly a function of the socio-cultural, economic, political and technological trends prevalent at that point of time. • So broadly our segments are: • Adults who spent their childhood (schooling years) in the 60s • Adults who spent their childhood in the 70s • Adults who spent their childhood in the 80s • Adults who spent their childhood in the 90s

  5. CustomerRelationship • Given our value proposition and market definition, Grow Back would • Co-create customized experiences for its customers; & • Assist them in establishing and sustaining communities that take the cause further

  6. KeyPartners Channel Partners corporate HR; school / college alumni committees; online communities Venue Partners Banquet halls Property Partners Stationers, costume vendor F&B Partners Sponsors / Placement Partners Cadbury Bournvita, Maggi, Rasna, Camlin Merchandize Partners Production / Distribution / Entertainment content

  7. KeyActivities On the business front On the operational front Identify attractive Corporates / Communities Making the business pitch Developing customized programme Agreements with business partners Logistics and programme preparations Programme live Merchandize sales Feedback and ideas

  8. StoryBoard

  9. The Menu Card

  10. KeyResources Physical Venue, stationery, merchandize, furniture Human Research, Business Development, Administration, Programme Intellectual Entertainment content, era related- research Financial Sponsors, placement partners, capital

  11. CostStructure Fixed Costs Entertainment content, salaries, one-time marketing costs Pricing Value driven pricing, premium value positioning Variable Costs Cost of experience, marketing and promotions Economies Production, Merchandize, F&B

  12. Revenue Streams Merchandize Sales Franchising & Licensing Experience Fee (Participation) Sponsorship & Placements Cash at point of purchase Franchisee fee GROW BACK 30% in advance, 70% on the day of programme Cash/kind sponsorships

  13. GrowBack • Presented by: • infinity • AditiMohile, AshutoshDatar, NandanKhade, ParagPatil, SakshiKorde, Sanket Shah

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