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To take the Salesforce Marketing-Cloud-Consultant Certification Exam, the candidate must have a strong understanding of marketing automation and Salesforce Marketing Cloud. Marketing-Cloud-Consultant exam is intended for professionals with at least two years of experience in marketing automation, email marketing, or digital marketing.
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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q117-Q122):
NEW QUESTION # 117 Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.Which two options should the consultant recommend? (Choose 2 answers)
A. CRM ID
B. Mobile Device ID
C. Email
D. Loyalty Program Number
Answer: A,C
Explanation:ExplanationThe consultant should recommend using either an email address or a CRM ID as the subscriber key for the cross-channel campaigns. Email addresses are a more reliable option, as they are unique and can be used to accurately identify a subscriber. CRM IDs are also a viable option, as they can be used to identify subscribers based on the data stored in the CRM.Reference: https:\/\/help.salesforce.com\/articleView?id=mc_es_subscriber_key.htm&type=5
NEW QUESTION # 118 Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.What would a consultant recommend?
A. Tracking Extracts
B. _Send Data Views
C. Contact History
D. Send Logs
Answer: D
NEW QUESTION # 119 Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.Which solution should the consultant recommend?
A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
B. Upload data files to Marketing Cloud using SFTP instead of FTP
C. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
D. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
Answer: D
NEW QUESTION # 120 A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.Which two questions should their IT team be asked?Choose 2 answers
A. Are they able to modify their domain configuration's DNS entries?
B. Can they provide access for Marketing Cloud to update the DNS records?
C. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
D. Does their company allow delegation of subdomains to third parties?
Answer: A,D
NEW QUESTION # 121 Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.Which configuration setting should the consultant recommend'
A. Custom Delivery Profiles
B. Sender Authentication Package
C. Reply Mail Management
D. Private Domains
Answer: B
Explanation:ExplanationThis setting allows the consultant to verify the sender's identity and configure the incoming email settings.Reference: https:\/\/help.salesforce.com\/articleView?id=mc_es_sap_overview.htm&type=5
NEW QUESTION # 122......
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