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Product Concepts

Product Concepts. 9. Prepared by Deborah Baker Texas Christian University Guruh Taufan Hariyadi Dian Nuswantoro University. chapter. Width of the product mix. Blades and Writing razors Toiletries instruments Lighters Mach 3 Series Paper Mate Cricket

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Product Concepts

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  1. Product Concepts 9 Prepared by Deborah Baker Texas Christian University Guruh Taufan Hariyadi Dian Nuswantoro University chapter Chapter 9 Version 6e

  2. Width of the product mix Blades and Writing razors Toiletries instruments Lighters Mach 3 Series Paper Mate Cricket Sensor Adorn Flair S.T. Dupont Trac II Toni Atra Right Guard Swivel Silkience Double-Edge Soft and Dri Lady Gillette Foamy Super Speed Dry Look Twin Injector Dry Idea Techmatic Brush Plus Depth of the product lines 3 Gillette’s Product Lines and Mix Chapter 9 Version 6e

  3. Product Line A set of related products or services offered by a single firm. COCA-COLA • 1886 COCA-COLA • 1960 FANTA • 1961 SPRITE • 1963 TAB • 1966 FRESCA • 1972 MR. PIBB • 1974 SUGAR-FREE SPRITE 1982DIET COKE 1992"NEW" COKE, RENAMED COKE II NESTEA 1994FRUITOPIA 1995BARQ'S 1997SURGE CITRA Source: Coca-Cola Web Site march 2000 Chapter 9 Version 6e

  4. Product Mix Product Mix • The assortment of products offered by a firm. Chapter 9 Version 6e

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