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1. ASSOCHAMNational Summit e-Governance for 10% Growth
14th July, 2006         New Delhi
 
2. Presentation Structure  
3. 1. NEGP & CSC Scheme 
4. The CSC Scheme: A Strategic Cornerstone of NeGP 
5. To establish 100,000 CSCs in rural areas with equitable geographical spread Objective of the CSC Scheme 
6. The Challenge: Building 100,000 Rural Businesses The CSC Scheme is NOT about rolling out hardware
The challenge is to build a sustainable business model that is driven by the developmental needs of the rural population of India through:
focused collaborative efforts of various stakeholders 
a non-exclusive, transparent and professionally managed process
Focus on how to involve local communities, seed and nurture rural entrepreneurs 
Government support perspective 
Shift away from a Capital Subsidy model to a revenue support model linked to continued operation and service level of CSC  
7. Existing Government Initiatives Approximately 15,000 Kiosks (Pvt. & Govt.) operating all over India
Community Information Centres, North East. 
Bhoomi Kiosks for distributing land records in Karnataka. 
e-Seva Common Citizen Service Centers in rural & urban Andhra Pradesh.
Akshaya Centers in Malapuram District, Kerala. 
Mahiti Shakti 
Sukhmani Common Citizen Service Centers in Chandigarh & Punjab.
SETU Business Kiosks in Maharashtra. 
STAR Kiosks in Tamil Nadu. 
LokMitra Kiosks in Rajasthan.
JanMitra Kiosks in Himachal Pradesh. 
Bangalore One Common Citizen Service Centres. 
FRIENDS Common Citizen Service Centres in Kerala. 
Gyandoot Project in MP. 
Check Posts Kiosks in Gujarat, Rajasthan & few other states. 
CARD Project in Andhra Pradesh. 
Ministry of Panchayat Raj, Govt. of India Kiosks 
8. ITC e-Choupal                  : 5300 Kiosks 
n-Logue                            : 1700 Kiosks
Drishtee                            :   700 Kiosks 
AISCET                              :4000 Kiosks
DA-TaraHaat                     :    40 Kiosks.
Datamation                       :    35 Kiosks.
Others                               :  500 Kiosks
Limitations:
Lack of sufficient variety of services
Lack of economies of scale to capture & cater to mass population
No aggregation of content & services
Lack of awareness of potential of rural markets among other private investors
Top down delivery of services, hence not catering to citizen specific requirements 
Non-integration of private and government initiatives Private & Civil Society Initiatives 
9. Learnings so far Viability of centres are influenced by multiple factors such as:
Nature of services
Location of Centres
Volume of Business
Seasonality of Business
limited operational infrastructure 
Demand-driven
Challenges were: 
resource mobilization
aggregation of content and services, 
regular knowledge sharing and capacity building, 
Scalability rests on:
an innovative combination of structured environments;
rural entrepreneurship and market mechanisms 
government policy and support
The proposed CSC Scheme aims to achieve these objectives through a Public Private Partnership (PPP) 
10. 2. Services 
11. Integrated Services Model 
12. The CSC - value to Rural Citizen 
13. Effecting Transformations 
14. Agriculture 
15. Education 
16. Banking and Finance 
17. Government Services 
18. G2C Services : A Snapshot Nearly all States in the country have initiated action on back-end computerisation efforts under the NeGP. 
Key services taken up, most of which are in line with the MMPs under the NeGP are:
Land records
Registration
Issue of Certificates/ Government Schemes
Employment Exchange 
Ration Cards
Electoral Services
Pension Schemes
Road Transport
Public Grievance
 
19. 3. Stakeholders 
20. Stakeholders of CSC After the stakeholder side 
Visualization diagrams 
Program side
Funding sideAfter the stakeholder side 
Visualization diagrams 
Program side
Funding side 
21. The Implementation Framework 
22. DIT Role Provide Policy & Regulatory support
Provide Financial Support in the form of guaranteed Sustenance Revenue
Provide necessary support for delivering e-Government Service 
Facilitate infrastructure support through SWANs 
Combine Central & State support for the CSC Scheme
Enable  approvals at the Central and State level for smooth implementation of the CSC Scheme 
23. NLSA/ SPV Undertake Project Dev work, develop a PPP model
Build Partnerships with Content & Service Providers, Undertake resource mobilization
Develop training & capacity building plans
Assist States to manage bid process for SCA selection
Share Best Practices, provide continuous feedback, monitor the CSC Ecosystem 
Facilitate achievement of goals & objectives of Scheme 
24. State Government / SLA Role Provide policy and budgetary support to SCAs & VLEs
Facilitate rollout of e-Government services for CSCs
Manage bid process and selection of SCAs & vendors
Support the CSCs through the Sustenance Revenue framework  back stopped by the GoI
Provide local infrastructure support  SWANs, SDCs, etc. 
25. The Service Center Agency (SCA) The SCA is the Prime Driver of the CSC 
Expected to come from diverse segments 
Corporates like ITC and Tata Chemicals
PSUs like BEL and ECIL
SMEs and Entrepreneurs like Drishtee, n-Logue and Grasso
Training institutes like AISECT and MITCON
NGOs like Tarahaat and SEWA
SHGs like Dhan Foundation
Co-operatives like NDDB, etc
Basically agencies having experience in creating and managing service delivery in rural India 
26. The Village Level Entrepreneur (VLE) Is the CSC owner
Responsible for commercial viability of the CSC
Expected to invest Rs 20-30,000 as deposit & Rs 2,500 on training
Capacity building of VLEs will be critical for CSC scheme success. 
Revenue flows to the VLE are expected from:
E-Government Services, private sector Services (Entertainment, Tele-medicine, education, etc.), subscription Charges
 
27. SCA Selection , Role of SCAs Selection of SCA (based on financial support sought) by States, through a transparent process assisted by NLSA
Responsibilities of SCA:
Develop business plans for CSC Implementation, arrange the financing with help of NLSA if needed
Identify, train and manage the VLEs (his franchisee)
Co-ordinate with SLA 
Regular feedback and monitoring
Build partnerships with content and service providers
Share Best Practices
A state could have between 2 to n SCAs (n = no. of districts)
200-250 SCAs  expected across India 
28. 4. PPP model 
29. Special Features of CSC 
30. Financial Stakes of Stakeholders 
31. Illustrative Flow of Revenues 
32. The Infrastructure Configuration Mix at CSCs Three possible configurations suggested:
The investment potential and demand will determine the configuration
 
33. Strategy for Government Support Finance for basic CSC infrastructure from lenders
Real challenge is in running & sustaining CSCs
Strategy is to provide revenue support for Opex
Revenue support ensures commitment towards sustainability, minimizes risks. 
Allows Government to optimize its funds  by back ending the support. 
Support to be estimated through a price discovery method. 
Support in the form of a government guarantee. 
34. Revenue support 
35. SCA will bid on the revenue support envisaged based on:
Indicative e-Government services as identified by the State
Rates for the e-Government services to be charged to the citizens will be determined by State
Survey of value added services that can be delivered
Business potential assessment for value added services & e-Government services provided by SCAs
State will offset Revenue support against income earned by SCA from Government Services.   Revenue Support  
36. 5. Timeline & Update 
37. Project Phases  
38. Facilitation of Stakeholders 
39. Facilitation of Stakeholders 
40. Action process flow for SCA  
41. Split of top 100 SCA EOI applicants by Industry Vertical 
42. State preparedness 
43. Enabling 100,000 CSCs 
44. The CSC Impact 
45. Thank you 
Contact 
Roy Mathew
Vice President, ILFS  (Common Service Centre Projects )
PMU Office, 4th floor
Electronic Niketan, 
6, CGO Complex, 
Lodi Road, New Delhi 110 003
Tel      : +91 11 64508506
Mobile : +91 98012 48188
Email  :  roy.mathew@ilfsets.com