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Textbook Reviews

Air Transportation A Management Perspective . Textbook Reviews. By Aj.Weerawit Lertthaitrakul Logistics & Supply chain management Business Administration . Air Transportation A Management Perspective . Air Transportation A Management Perspective Alexander T. Wells John G. Wensveen

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Textbook Reviews

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  1. Air TransportationA Management Perspective Textbook Reviews By Aj.Weerawit Lertthaitrakul Logistics & Supply chain management Business Administration

  2. Air TransportationA Management Perspective Air TransportationA Management Perspective Alexander T. Wells John G. Wensveen Fifth Edition 2004 New Update : Sixth Ed. 2007

  3. Contents • Chapter 1 Aviation :An Overview • Chapter 2 Historical Perspective • Chapter 3 Air Transportation : Regulators and Associations • Chapter 4 The General Aviation Industry • Chapter 5 The Airline Industry • Chapter 6 Economic Characteristics of the Airlines • Chapter 7 Airline Management and Organization • Chapter 8 Forecasting Methods • Chapter 9 Airline Passenger Marketing • Chapter 10 Airline Pricing, Demand, and out Determination • Chapter 11 Air Cargo • Chapter 12 Principles of Airline Scheduling • Chapter 13 Fleet Planning : The Aircraft Selection Process • Chapter 14 Airline Labor Relations • Chapter 15 Airline Financing • Chapter 16 International Aviation

  4. Chapter 1 Aviation :An Overview

  5. Chapter 2 Historical Perspective • historical sketch of USA airline and general aviation • Airline Deregulation Act. 1978 • Post deregulation Evaluation • 911 effects • A new Era in Aviation • Boeing • Low Cost Carriers • Business General Aviation

  6. Chapter 3 Air Transportation : Regulators and Associations DOT : Department of Transportation NTSB: National Transportation Safety Board FAA: Federal Aviation Administration ICAO : International Civil Aviation Organization IATA International Air Transportation Aviation TSA: Transportation Safety Administration

  7. Chapter 4 The General Aviation Industry

  8. Chapter 5 The Airline Industry • Structure of the Airline Industry • Regional Carries • Major and National Carries • Role of Airline industry • Airline Certification

  9. Chapter 6 Economic Characteristics of the Airlines • Oligopolistic • Market Share • Barrier to Entry • Economic Characteristics • High Technological Turnover • High Labor and Fuel Expenses • The Competitive Advantage of Schedule Frequency • Sensitivity to Economic Fluctuations • Close Government Regulation

  10. Chapter 7Airline Management and Organization

  11. Chapter 8 Forecasting Methods Objectives • Analysis • Planning • Control Forecasting Methods • Time Series and Trend Analysis • Smoothing the Variation • Judgment Methods

  12. Chapter 9 Airline Passenger Marketing • Marketing Mix in Airline • Market Segmentation • Computerized reservation systems (CRSs) • Business Class Service • Code Sharing • Hub and Spoke Service • Advertising and Sales Promotions

  13. Chapter 10 Airline Pricing, Demand, and out Determination • Trend in Domestic Passenger Airfares • No-Frill Airfare • Types of Passenger Fares • Airline Cost • Direct Operating Cost • Indirect Operating Cost • Fixed and Variables Cost • Load Factor

  14. Chapter 11 Air Cargo • Historical Overview • Air Express • Overnight Air Express • Type of Carrier • Air Freight Rates • Special Air Freight Services • ULDs • Pickup and Delivery Services • Factors Affecting Air Freight Rates • Cost of Services • Volume of Traffic • Value of Services • Competition

  15. Chapter 12 Principles of Airline Scheduling Internal Factors External Factors Airport Authorities Local Communities Hotel Operators Travel Agents Air Freight Shipper • Equipment maintenance requirements • Flight Operations • Runway length • Fuel Capacity • Air Traffic Control • Crew • Facility constraints • gate position • Ticket counter • Baggage handling • Ground equipment • Marketing Factors

  16. Chapter 13Fleet Planning : The Aircraft Selection Process • Factors in Fleet Planning • The Pre deregulation • Hub and spoke system • Technical Aspects • Fleet Commonality • Long Range Aircraft • Planning Process • Information Needed • Systems Constraints • Aircraft Evaluation • Financial Evaluation

  17. Chapter 14 Airline Labor Relations • 35 % Operating Cost • Airline Union • Bargaining Process • Trends of Human Resource Management

  18. Chapter 15Airline Financing Sources of Funds Cash Management Financial Planning Cash Flow Cash Budgeting • Internal Sources • Commercial Bank • Finance and Life Insurance Companies • Investment Bank • Leasing • Vendor Financing • Venture Capital

  19. Chapter 16 International Aviation • International Air Law • The Warsaw Convention 1929 • The Chicago Convention 1944 • Freedoms of The Air • First Freedom • Second Freedom • Third Freedom • Fourth Freedom • Fifth Freedom • Sixth Freedom • Seventh Freedom • Eighth Freedom • Airline Alliances : One World , Star Alliances , Sky Team

  20. Thank you For Your Attention ! Have a nice day

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