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Cow-Calf Contracting Services C. Smith, V. Pipke, D. Moen, L. Spedding

Triple C. Cow-Calf Contracting Services C. Smith, V. Pipke, D. Moen, L. Spedding. Mission Statement.

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Cow-Calf Contracting Services C. Smith, V. Pipke, D. Moen, L. Spedding

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  1. Triple C Cow-Calf Contracting Services C. Smith, V. Pipke, D. Moen, L. Spedding

  2. Mission Statement The mandate of the cow-calf contracting corporation is to produce and distribute high quality calves to the cattle market. Triple C will also provide an opportunity for producers to enter the cattle industry. Market penetration will be achieved through strong marketing plans.

  3. Background of Triple C • Virtual cow-calf contracting service • Contracting cows to selected producers • Public Corporation • Publicly owned by shareholders

  4. Industry Overview • Beef is #1 meat eaten by consumers • Beef production is changing in response to consumer demands • WGTA - Crow Rate • Local Concerns • Environmental Concerns • International Concerns

  5. Goals and Objectives • Short term goals • To produce a high quality calf crop • To provide superior service to the producer • Long term goals • Expand business throughout Sask. • Provide a return to investors

  6. Marketing Plan

  7. The Marketing Mix • Products and Services • Price • Promotion • Location

  8. Products and Services • Product - Calves • Service - Contracting

  9. Producer Comments

  10. Pricing Policy • $1.75/cow-calf/day • $1.50/cow/day • $1.75/bull/day

  11. Promotion • Meetings (Producers/Investors) • Newspaper

  12. Location

  13. Competitor Analysis • Product - Other cow-calf producers • Service - Other contracting companies

  14. Target Market • Geographic • Demographic

  15. Production and Operations Plan

  16. Start up Costs • Cattle purchase $2,360,000 • Building/Land $59,000 • Commercial Equip. $92,193 • Office Equip. $11,353 • Initial Shipping Cost $10,480 Total $2,533,026

  17. Operations • Stock selection • Importance of record keeping • Quality control program • Capacity limits

  18. Human Resources Plan

  19. Organizational Structure Board of Directors 5 Directors Lawyer, Manager, Investor, Veterinarian, Producer Manager Vet Assistant Accountant Secretary

  20. Triple C Employees • Benefits • Training programs

  21. Financial Plan

  22. Financing Budget Assumptions • Sources of funding • Type ‘A’ shares- $1.00/share • $1,950,000 of equity required

  23. Critical Success Variables • Level of importance: • Critical=1 • Selling price of calves 1 • Contracting costs 1

  24. Revenue • Calves $1,282,050 • Culled Bulls $26,250 • Culled Cows $311,520 Total$1,619,445

  25. Break Even Analysis

  26. Summary of Financial Results

  27. Conclusion • Infeasible due to: • high cattle prices • high production costs • standard contracting costs are too high • cash tied up in inventory

  28. Recommendations • Start with lower cattle inventory • Build facilities to produce our own cattle, thereby eliminating contracting costs

  29. Questions or Comments

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