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Ranking Factors, Algo Changes, Google & You

Ranking Factors, Algo Changes, Google & You. Ranking factors. How to influence these factors. Google+ followers: Social Dominion+ Facebook & Twitter: “Pay with a tweet” http://www.paywithatweet.com/sell.php. Backlinks: SENuke , PR websites, Wiki sites, oDesk. Fiverr only if desperate.

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Ranking Factors, Algo Changes, Google & You

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  1. Ranking Factors, Algo Changes, Google & You

  2. Ranking factors

  3. How to influence these factors Google+ followers: Social Dominion+ Facebook & Twitter: “Pay with a tweet” http://www.paywithatweet.com/sell.php Backlinks: SENuke, PR websites, Wiki sites, oDesk. Fiverr only if desperate

  4. Is it a manual or algorithmic penalty? Manual Clues Webmaster Tools messages and site:yoursite.com searches Brand name searches - not a good indicator Algo clues Traffic drops within a few days of algo going public* Lack of manual penalty clues *Google updates: http://www.seomoz.org/google-algorithm-change, http://seotrainingdojo.com/google-panda-and-penguin-updates.html Dealing with penalties

  5. Dealing with the algorithmic “penalty” • Fix issues that the algo update addressed (e.g. Page Layout Update) • Increase presence on social media • Improve on anchor text variety (“Click here”, “http://yoursite.com/page/”, naked URLs) • Increase a number of “NoFollow” links • Increase a number of deep links • Increase a number of citations • Wait for a re-crawl Dealing with penalties

  6. Dealing with the manual penalty • Clean up any BlackHat stuff, including, but not limited to: • Hidden Text/links (CSS, JS or HTML) • Scraped/Automatically generated/Hard-to-read content • Cloaking (Mobile browsers OK) • Excessive ads • Keyword stuffing • Rich Snippets abuse • Excessive backlinking that may have hurt you • User-generated spam (spammy free accounts, spammy posts on forums & blogs) • See more here • Disavow tool links: https://www.google.com/webmasters/tools/disavow-links-main (use sparingly and with care) • Check for malicious code (Webmaster tools does a pretty good job of notifying you of a compromised site) • Reconsideration requests https://www.google.com/webmasters/tools/reconsideration Dealing with penalties

  7. What are the most important social media signals • Facebook likes and shares (public) • Authorship & Google +1’s • Tweets and retweets • Social bookmarks • Blogosphere chatter • Press Releases and sharing of the same • Usage of shortened URLs on Social media • CTR on shortened URLs (ShortTask.com) • Notes: • -Do not rely on just one tactic for obtaining all of the above. Instead use a variety (pay with a tweet, Social Dominion, crowdsourcing & outsourcing) • -Use the full the brand name whenever possible, unless it reads awkward Social Media Chatter = Branding

  8. Rich snippets issues: http://support.google.com/webmasters/bin/request.py?contact_type=rich_snippets_feedback Reporting rich snippets spam: http://support.google.com/webmasters/bin/request.py?hl=en&contact_type=rich_snippets_spam Report webspam: https://www.google.com/webmasters/tools/spamreport Report buying links: https://www.google.com/webmasters/tools/paidlinks?pli=1&hl=en Free WP authorship plugins: Google Author Link & AuthorSure Snitching on your competition and other useful resources

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