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EFY Group

EFY Group. TECHNOLOGY DRIVES US. Our tag-line is “technology drives us”.

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EFY Group

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  1. EFY Group TECHNOLOGY DRIVES US

  2. Our tag-line is “technology drives us”. The EFY Group was established in 1969 with the launch of its flagship publication--Electronics For You. The renowned media group is spread across 8 cities in India, and has partners spread across China, Hong Kong, Japan, Singapore, Taiwan, and the United States. The group caters a tech-savvy elite audience, in India and abroad. The group's other specialized publications include, Open Source For You, Facts for You and Electronics Bazaar. The group also publishes directories and books and organises annual events like Electronics For You Expo, EFY Readers’ Choice Awards and Open Source India Week (LinuxAsia). The group has made its online presence felt through its recently launched web-portals -- electronicsforu.com, efytimes.com, linuxforu.com, electronicsB2B.com, and eleb2b.com,facebook/ electronics.production, facebook/ linux for you

  3. What do we mean by that? Why is it our tag-line?

  4. Technology Drives Us • It represents our core belief • Itgives us a unique and an inspiring purpose – our raison d'être (reason for existence)

  5. Technology Drives UsOur Core Belief “Technology is a key enabler” whether you are… … an individual ... or an organisation ... or a nation

  6. Technology Drives UsOur Purpose (raison d'être) We would like to be of HELP, if you… CREATE technology(code, develop, design, innovate, etc) or USE technology (deploy, implement, administrate, manage, etc) or DO BUSINESS around technology (manufacture, produce, etc) or Or TRADE in technology products(trade, resell, VAR, etc)

  7. Technology Drives UsOur Mission By 2015, to help 10 million (1 crore) creators of technology, implementers of technology and those who do technology-related businesses. Aside: We have crossed the 1.5 million mark, and are about to cross 2 million.

  8. Through which we try to ‘drive’ technology

  9. Our Channels • Magazines • Directories • Web Portals • Events • Training institute • Educational kits And more, are in the offing

  10. Magazines…ELECTRONICS For You • Goal: To promote development, deployment, and trade of Electronics aka technology. • Reach: Half a million • Target Audience: Electronics Engineers (From engineering students to CEOs heading tech firms) • Creators of technology: YES • Users of technology: YES • Traders of technology: YES • Business owners of technology: YES

  11. Magazines…OPEN SOURCE For You • Goal: To promote development, deployment and trade of Open Source (technology). • Reach: A hundred thousand techies • Target Audience: Software Developers and IT implementers (network admins to CIOs) • Creators of technology: YES • Users of technology: YES • Traders of technology: YES • Business owners of technology: YES

  12. Magazines…Electronics Bazaar • Goal: To promote the ‘business of electronics’ in India • Reach: Sixty thousand • Target Audience: Decision makers from the electronics industry-- Business Owners, Senior Managers, Purchase Managers, Trade-channel, etc) • Creators of technology: NO • Users of technology: YES • Traders of technology: YES • Business owners of technology: YES

  13. Portals…WWW.electronicsforu.com • Goal: To promote development and deployment of Electronics aka technology. • Reach: Quarter Million • Target Audience: Electronics Engineers (From engineering students to CEOs heading tech firms) • Creators of technology: YES • Users of technology: YES • Traders of technology: NO • Business owners of technology: NO

  14. Portals…WWW.efytimes.com • Goal: To be the fastest and most comprehensive news provider related to Indian tech industry • Reach: Quarter Million • Target Audience: Everyone who's interested in “technology plus India” • Creators of technology: YES • Users of technology: YES • Traders of technology: YES • Business owners of technology: YES

  15. Portals…WWW.linuxforu.com • Goal: To promote development and deployment of Open Source in India and across the globe. • Reach: Twenty thousand • Target Audience: Everyone who's interested in “open source” technology—from developers to implementers • Creators of technology: YES • Users of technology: YES • Traders of technology: NO • Business owners of technology: YES

  16. Events…Open Source India • Goal: To promote development and deployment of Open Source in India and Asia. • Reach: Five thousand • Target Audience: Everyone who's interested in “open source” technology—from developers to implementers • Creators of technology: YES • Users of technology: YES • Traders of technology: YES • Business owners of technology: YES

  17. Events…EFY Awards • Goal: To recognise and reward leading electronics brands in India. • Reach: Million-plus • Target Audience: Electronics industry, and its consumers • Creators of technology: YES • Users of technology: YES • Traders of technology: YES • Business owners of technology: YES

  18. Events…ELCINA-EFY Awards • Goal: To recognise and reward leading electronics organisation and individuals in India. • Reach: Million-plus • Target Audience: Electronics industry, and its consumers • Creators of technology: YES • Users of technology: YES • Traders of technology: YES • Business owners of technology: YES

  19. Events…EFY Expo • Goal: To accelerate the growth of Indian Electronics Industry • Reach: Ten thousand plus B2B visitors • Target Audience: Electronics industry, and its consumers • Creators of technology: YES • Users of technology: YES • Traders of technology: YES • Business owners of technology: YES

  20. Events…Electronics Rocks • Goal: To excite India’s electronics design engineers to design and create innovative electronics products • Reach: One Thousand Engineers • Target Audience: Electronics design engineers • Creators of technology: YES • Users of technology: YES • Traders of technology: NO • Business owners of technology: NO

  21. Training Initiative…EFY Tech Centre • Goal: To help electronics engineers be industry-ready • Reach: One Thousand-plus • Target Audience: Electronics engineers--those who are studying, and those who are working too • Creators of technology: YES (future) • Users of technology: YES (future) • Traders of technology: NO • Business owners of technology: NO

  22. Educational Kits…Kits ‘n’ Spares • Goal: To encourage and assist future innovators • Reach: Five Thousand-plus • Target Audience: Innovators, Hobbyists, Engineers--any one who enjoys the pleasure of creating cool electronics products themselves • Creators of technology: YES • Users of technology: NO • Traders of technology: NO • Business owners of technology: NO

  23. Postfix • This presentation does not talk about some of our products and services that are not in line with the main goal of EFY i.e. accelerate CREATION and USE of technology. • Products & services not covered in this presentation include: Facts For You magazine and BPOTimes.com (portal). • Many more initiatives are in the offing. • We are open to ideas and suggestions on how we can help you create or deploy technology.

  24. Technology DRIVES us… …what about YOU?

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