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ECP WORKBOOK

ECP WORKBOOK. Step by Step Export Marketing Plan. Vision. To provide a creative tool to guide participants in developing their Export Marketing Plan To provide a creative method for participants to compile their notes, visuals, references and ideas from the workshop and surgery sessions

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ECP WORKBOOK

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  1. ECP WORKBOOK Step by Step Export Marketing Plan

  2. Vision • To provide a creative tool to guide participants in developing their Export Marketing Plan • To provide a creative method for participants to compile their notes, visuals, references and ideas from the workshop and surgery sessions • To provide a creative format for completing assignments set during w/shops, TAM’S or by Distance Guidance in an incremental approach to developing the Export Marketing Plan , using the prompts provided in the work book • To create a permanent record of the above, which can be continued to be referred to, and built upon during the on-going steps of the ECP - My EMP Log Book

  3. What will it look like? Brainstorming ideas: • To allow for note taking AND sketching/sticking/visuals • To allow for compiling/filing of hand-outs/references • To allow for EMP ‘Steps’ to be inserted/incorporated • To be customised • Ideally A3, professional, designer, creative, handmade feel appropriate for sector • To have a business AND an artistic feel about it

  4. How will it be used to build the EMP? • The work book will incorporate guidelines/prompts on the sections of the EMP • These could be provided as physical printed tabbed inserts in the work book, or as printed sheets as an introduction to each section, and also could be worked on digitally • A digital version of the steps/prompts could be created via a ‘private’ blog –both the physical and digital versions should be workable with each other • The digital blog ‘pages’ could be copied by participants into ‘Word’ or to into their own private blog

  5. Summary of Ideas • Ideally A3 hardback cover • Customised Cover • Black or Natural (Leather/wood/bamboo)- Sustainable use of materials • With lined writing and plain sketching paper included • Tabbed index system related to each step of the EMP • Pocket/Folder for filing hand outs • Flexible binding/filing system to allow for removable inserts/paper etc. • Approx.- 100pages-tbc • The physical workbook should also translate digitally, so that participants can work both ‘hands-on’ and digitally

  6. Research Extensive research for an existing suitable product was carried out. This involved: • Extensive on- line research • Retail research in the UK • Retail research in South Africa • A number of enquiries were made to both European and South African retailers/wholesalers/manufacturers during the research process • This process helped consolidate ideas on the final requirements/format of the workbook

  7. Research: Sketch books

  8. Research: Plain and and Notebooks A4 AND A3

  9. Research: Leather Journals/Albums

  10. Research: Scrap Books

  11. Research: Sketch Diaries hahnemuehle

  12. Ring Binders- Leather/wood/bamboo http://www.papyrus.uk.com http://www.binderfinder.com/wood-binders.html

  13. Project Books with Index

  14. Research: Filing Systems-Customisable Systems Moleskin Arc by Staples

  15. Research: Storage Moleskin

  16. Wooden Bound Albums/covers/journals

  17. Customisable Bamboo or Wood Presentation Folio’s http://www.studioeqdesign.com/11-x-17-bamboo-portfolio-wood-presentation-book.html

  18. Conclusion • There is no ideal ‘off the shelf’ solution that totally meets our needs • We have found some nice folios/folders on line, but these would require importing, would be very expensive, would not meet the time dead line, and would not necessarily be customised. • Ideally we want to find a local South African solution/source, to reduce time, costs and allow for complete customisation • Therefore we have concluded the following: • To have an A3 hard cover made with a sustainable materials (bamboo/wood/leather) with screw post/or ring binder system which can be customised with CBI/Company logo • To customize the interior (lined and plain paper, with printed tabbed inserts for printed ECP steps, and pocket/folder for storage?) • To POSSIBLY create a digital/blog version of the ECP steps, and include workshop material/links/comments in each relevant blog page

  19. Final Proposal • To create a custom made birch ply sustainable wood A3 ‘landscape’ folder with leather spine, and screw post filing ‘system’ • The front cover will be ‘engraved’ using laser cutting with ‘My CBI Export Coaching Programme Log Book’ or ‘MY EMP LOG BOOK’ (tbc) and personalised with each company logo • The back cover will include the CBI logo • The folder will contain printed card tabbed inserts for each step of the EMP, lined and plain paper, and plastic folders

  20. How the ‘Workbook’ concept will be used • The log book is designed to guide participants through the steps of the EMP providing helpful questions and prompts which are printed on the tabbed inserts representing each of the EMP steps • Responses/related notes/visuals/’workings’ can be recorded on the plain/lined paper provided under each corresponding step. • Related hand-outs/reference materials can also be filed in the folders provided for each Step. • Text or image documents created digitally can also be inserted into each relevant section. • IDEA: The Steps and related questions and workshop materials could also be viewed on a‘CRAFTED IN SA ECP’ private wordpress blog. Questions/text could be copied from the blog into word documents if required in order that a digital version of the EMP could be created/summarised. Participants may also want to create the EMP in their own private blog rather than a word document as a digital record. • The EMP will be discussed/reviewed with the consultants during the surgery sessions or by e-guidance and finalised during the EXPRO ‘Exposure To Market’ Training in September. • A digital written summary of the EMP (with each of the Steps of the strategic process completed) will need to be submitted to CBI at the end of EXPRO

  21. Costs • As the workbook is custom designed, it is made up of a number of component parts from a number of sources in South Africa • A total of 8 different local suppliers will be used to manufacture it. • At this point we do not have final final costs, but estimate that it will come in at around €50 each • The final product will be: A custom made, A3 Workbook, with Birch ply (wood) laser engraved covers, leather spine binding, custom printed board inserts, plastic sleeves and quality lined and unlined paper. • We are proposing producing 35 copies (32 for the companies and 1 each for Solly, Aileen and CBI). Perhaps we should make 1 more each for CCDI and SEDA?

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