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More Offices Offer Workers Alcohol

More Offices Offer Workers Alcohol. BA 516 July 1, 2013 Alex Jamieson. “The Keg is Becoming the New Water Cooler”. Some companies have begun to stock full bars and beer fridges Why? To keep employees on the job longer Stay at the office vs. going to a bar. http://on.wsj.com/11NEBbU.

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More Offices Offer Workers Alcohol

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  1. More Offices Offer Workers Alcohol BA 516 July 1, 2013 Alex Jamieson

  2. “The Keg is Becoming the New Water Cooler” • Some companies have begun to stock full bars and beer fridges • Why? • To keep employees on the job longer • Stay at the office vs. going to a bar http://on.wsj.com/11NEBbU

  3. The Upside • Employees connect and socialize across divisions • Incentive to stay in the office longer • "You don’t need to go off and spend eight bucks on premium beer; you can enjoy it for free on company grounds." • Recruitment Tool • Dropbox – “Whiskey Fridays”

  4. The Downside • Driving under the influence • Assault • Sexual harassment • Can be exclusionary • Company liability

  5. Interesting Points • Most popular in urban settings where employees tend to be “young, male, and unattached.” • Dr. Rothbard – increases bonding amongst like employees, but tends to make those who are dissimilar uncomfortable

  6. Mitigation Efforts • Kegbot • Individual user accounts • Takes a picture of keg tapper • Arnold Worldwide (advertising agency in Boston) • 3 to 5 drink credits per month

  7. Cheers! http://online.wsj.com/article/SB10001424127887323998604578567883910899540.html?mod=WSJ_0_0_WP_2722_RIGHTTopCarousel_1

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