The Anatomy of a Successful Construction Website Design

1. 6/6/23, 8:39 PM The Anatomy of a Successful Construction Website Design The Anatomy of a Successful Construction Website Design huffingtonposts.co/the-anatomy-of-a-successful-construction-website-design If you’re planning to build a website for your construction business, it’s essential to understand the anatomy of a successful design. By understanding the core design elements, you can ensure that your site is effective and drives conversions. The anatomy of a successful design is a combination of visual style, information architecture, and navigation. These elements need to be well-thought out and strategically placed on your website. Header Ahead of the navigation bar, the header is the first part of the website that the visitor will see. It is an important area to pay attention to because it sets the tone of your brand and is a great place to convey the overall message about your business. The header should include a logo, your company name and website menu to provide a clear and easy way for visitors to find what they are looking for on your site. It should also have a call to action (CTA) on the right end, as this eye-catching link will make the header stand out https://huffingtonposts.co/the-anatomy-of-a-successful-construction-website-design/ 1/3

2. 6/6/23, 8:39 PM The Anatomy of a Successful Construction Website Design from the rest of the page and encourage browsers to convert. Choosing the best website design elements to highlight your business and services is essential for attracting new customers, and your header is the perfect place to showcase your work. Adding a large photo or video of your most recent project will tell potential clients at a glance what kind of construction services you provide. You can also use icons to represent your search bar, shopping cart, language switcher, or location finder. Just be sure that these icons are unique and recognizable to users. You don’t want to confuse them, and you need to consider your audience’s preferences when choosing icons. The navigation bar can vary depending on your site’s niche, but it should always be visible from the top of your header. It should also have an option to display the latest news, blog posts, and other content. Footer A website is your customer’s first point of contact with a construction company, so you need to make sure it’s easy for prospects to get in touch with you. This includes having a clear Call to Action (CTA) on each page. It’s also a great idea to put a link to your contact form on every subpage of your website design of construction so that you can collect prospects’ contact information without having to worry about spam filters. You can even set up an automatic email notification that will notify you when a prospect has filled out your contact form. The best way to tell a story is through images, which are used to highlight specific aspects of the business. This is particularly true for construction websites, where there are plenty of visual opportunities to showcase the company’s work. Desert Star Construction’s website does a fantastic job of showcasing its excellent work, both on its homepage and on its showcase page. It uses gorgeous photography and clean navigation to keep users on the site and to provide a great user experience. Sidebar The sidebar of the best construction website design is a narrow vertical column next to the primary content area that typically contains ads, links to other pages, and calls to action. The most important part of a sidebar is the navigation bar, which directs visitors to the most important pages on the site. These may include the About Us/Company page, Services, Portfolio, News, and Contact pages. https://huffingtonposts.co/the-anatomy-of-a-successful-construction-website-design/ 2/3

3. 6/6/23, 8:39 PM The Anatomy of a Successful Construction Website Design You can also place a video on your home page, which is a fun way to show off your team’s talent. Just make sure you rotate the videos to keep your homepage from becoming stale and boring. The right mix of design elements will not only help you stand out from your competition, it will also help you grow your business. If you’re unsure of which elements to include, talk to a professional for construction website design advice. Then, you can begin building a website that will get the job done! For more information on our design services, don’t hesitate to contact us today. Main Content Area The Anatomy of a Successful Construction Website Design A well-designed website shows the world who you are, makes people remember you and helps potential customers understand if you’re the right choice. It also gives you a way to communicate what your brand does and what kind of construction projects you take on. This could include articles on your company’s expertise in specific areas, industry news and trends, customer and project success stories, new technologies and products that you can recommend for use, product application guidelines, pain points and how you handle them, etc. It is also a good idea to include testimonials from previous clients and reviews on your construction website. This will make your site look more trustworthy and reputable, which is essential to winning construction work. As an added bonus, adding reviews and testimonials to your construction website will help you rank higher in search engine results. This will result in more leads and more opportunities for growth, ensuring your business gets the attention it deserves. Moreover, if you want to boost your search engine rankings, you should make sure that your website is responsive. It is a good practice to test your website’s speed with a tool like HubSpot’s Website Grader, to ensure it loads quickly on any device and meets Google’s mobile-first indexing requirements. Thanks for visiting huffingtonposts https://huffingtonposts.co/the-anatomy-of-a-successful-construction-website-design/ 3/3