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S.P. Proprietary Brands –

S.P. Proprietary Brands –. the “ Smart Choice ” for office supplies. S.P. Richards Proprietary Brands. Proprietary Brand Positioning. Strategic positioning Developed to better position the SP proprietary brands to the independent dealer community Attributes Equal quality

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S.P. Proprietary Brands –

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  1. S.P. Proprietary Brands – the “Smart Choice” for office supplies

  2. S.P. Richards Proprietary Brands

  3. Proprietary Brand Positioning • Strategic positioning • Developed to better position the SP proprietary brands to the independent dealer community • Attributes • Equal quality • Better value for the end user • More margin for the dealer • 100% satisfaction commitment

  4. Elite Image® Program Benefits • Customized Marketing Materials • Complete line of imaging supplies • Labels • Paper • Sampling Program • Toll Free Tech Support line • No Risk Return Program • Coast to Coast Tech Coverage Elite Image® - the “Smart Choice” for imaging supplies.

  5. Us vs. Them Comparison Elite Image® - the “Smart Choice” for imaging supplies.

  6. Compucessory® Brand Benefits • State of the art products • High Quality products • Industry leader • Variety of Product categories • Media • Media Storage • Computer peripherals/accessories Compucessory® - the “Smart Choice” for your technology accessory needs.

  7. Genuine Joe™ is…”THE MAN” • Who is Joe? • Joe is recognized for quality with economic value • Joe represents simple solutions for a healthy well run office • He has a fun retro appeal…… • Genuine Joe has evolved into “Power Brand” not a private label • Genuine Joe will helps dealers compete… • Against National Brands on value • Versus “Big Box” Private Brands • Family of high velocity consumables • promotes value • bundle selling proposition Genuine Joe™- the “Smart Choice” for cleaning, breakroom & facility supplies.

  8. Cleaning Chemicals Towel & Tissue Hand Pads Spray Bottles Hand Soaps & Sanitizers Air Freshener & Dispenser Candy/Snacks Creamer/Sugar Cutlery Stirrers Translucent Cups Water Cooler Genuine Joe™ Family of Products Cleaning Breakroom FacilitySupplies • Can Liners • Floor Mats • Mops • Microfiber Genuine Joe™- the “Smart Choice” for cleaning, breakroom & facility supplies.

  9. Genuine Joe™ Brand Positioning Nationalbrand quality or better at a value price Unique packaging/UOM will drive consumer demand. Genuine Joe™- the “Smart Choice” for cleaning, breakroom & facility supplies.

  10. Heat Runner™ & Atlantic Breeze™ • Durable and Dependable • Attractive Design • High Margins • Lower Costs Heat Runner™ and Atlantic Breeze™ - the “Smart Choice” for space heaters and dependable fans.

  11. Lorell™ Quality: • Truly a commercial grade office furniture offering • Seating: mid-grade • New wood and metal computer stands: mid-grade • Flat box (RTA) case goods: low- to mid-grade • New veneer case goods: solid mid-grade Lorell™ construction surpasses retail quality Lorell™- the “Smart Choice” for office furniture

  12. Lorell™Program Benefits • Margin Enhancement • Sell for less than other commercial branded products – Make more margin $ • Exceptional Value for End User • High quality mid-market furniture at budget friendly prices • S.P. Richards Exclusivity • Build brand identity/customer loyalty • Dealer Competitive Edge • Allows S.P. dealers to better compete in their market by offering • alternative to the product all their competitors sell. Lorell™ - the “Smart Choice” for office furniture

  13. Integra™ Brand Benefits • Unique broad offering - complete line of quality writing instruments & correction products • Continuous flow of new products • Great value proposition compared to the national brands. • Margin opportunity for our dealer's. Integra™ - the “Smart Choice” for writing and correction products

  14. Us vs. Them Comparison Integra™ - the “Smart Choice” for writing and correction products

  15. SPARCO® Brand Benefits • General office supply line • Including binders, glue, bank supplies, dry erase boards, clip boards, envelopes, easels, desk accessories, file folders, index dividers, paper, rubber bands, stamps, scissors, staplers, tape, and much more. • Typically all value-priced items • Bid item • New packaging Sparco® - the “Smart Choice” for office supplies.

  16. Us vs. Them Comparison Sparco® - the “Smart Choice” for office supplies.

  17. Nature Saver® Program Benefits

  18. Nature Saver® Program Benefits • Varies from 10% - 100% recycled content • 10% - 50% PCW (post consumer waste) • Complete line of recycled products • Copy paper • File folders • Steno notebooks • Plastic clipboards • Legal Pads • Envelops • New Products • Labels • School notebooks Nature Saver® - the “Smart Choice” for nature safe supplies.

  19. S.P. Richards Proprietary Brands

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