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Ride Da Wave

Ride Da Wave. Shequari Edwards and Devon Evans 17Age17. Mission Statement. Mission Statement To ensure our customers the most all natural hair product and good service . Opportunity This will give our customers a chance to have better hair products locally . . Business Profile.

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Ride Da Wave

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  1. Ride DaWave • Shequari Edwards and Devon Evans • 17Age17

  2. Mission Statement • Mission Statement • To ensure our customers the most all natural hair product and good service. • Opportunity • This will give our customers a chance to have better hair products locally.

  3. Business Profile • Type of Business • retail service • We provide a natural crème based wave lotion that has the hold of a pomade. • Legal Structure • Partnership • Limited Liability Company • We chose a partnership because their would be more ideas between the two of us. Having a partnership would share the responsibility and work load of our company.

  4. Qualifications • I’m qualified to run this business because:    We are a part of our target market Natural idea for healthy hair We have taken a Marketing and Entrepreneurship Business class

  5. Market Analysis Total Population 894,478 Target Market 19,773 Potential Market 17,400

  6. Target Market Segment • Demographics • We plan to focus on the ages of 18-35 years of age. Male or female who have a low cut and wants 360 waves naturally. • Geographics • The focus of our target market live in Hartford, Connecticut. Our target market are people who wants to keep their healthy and natural. • Psychographics • Our target market is people who wants to develop 360 waves naturally. • Buying Patterns • Our target market’s buying patterns are people who are loyal to one product and may put the word out if or when it works for their hair.

  7. Competitive Advantage Ride Da wave (crème) 360 Style (pomade) Wave Builder (Lotion) Factors Price 5.19$ 2.99$ $10.00 Quality of Product/Service Excellent Great Excellent Location Online/ store Online/ store Online Reputation/Brands Excellent Excellent Excellent Unique Factors/ Knowledge Smooth and great hold w/ grease Great hold and washes out easy All natural & all around performance

  8. Marketing Mix Hartford , ct Online website • Word of mouth • Business cards • Social networks • Sale to distribution stores Males and females 18 - 35 Affordable starting at $ 10 (plus shipping) Only applies to people online An all natural crème that has the hold of a grease without the non sticky build up.

  9. Promotional Mix Promotional Expense Monthly Amount Advertising $3.99 Business cards Publicity $0.00 Facebook, twitter, word of mouth, website Personal Selling $7.50 10 Free product samples Sales Promotion $12.50 25% more of our product in the summer Total Monthly Promotional Expense $23.99

  10. Cost of Materials/Labor

  11. Economics of One Unit Description of One Unit of Sale: One jar of all-natural wave lotion

  12. Average Monthly Fixed Expenses

  13. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168

  14. Monthly Sales ProjectionsFirst Year Total Units Sold 2,355

  15. Monthly Break-Even Units Monthly Fixed Expenses = Monthly Break-Even Units Contribution Margin per Unit 756.06 = 194 3.90 In an average month, the company will begin to make a profit after selling units. 194

  16. Projected Yearly Income StatementFirst Year

  17. Start-Up Investment Total Start-Up Investment $2932.66

  18. ROS & ROI • $9,486.25 • $23,550.00 X 100 ≈ 40% $.40 $9,486.25 $2,932.66 X 100 =323% $3.23

  19. Financing Strategy $442.99 Total Start-Up Investment

  20. Business Responsibility& Philanthropy • Philanthropy • Ride the wave will give 5 % of our net profit to a foundation for cancer research and also 3- 5 hours out of the week to comfort these special people and make their life’s a little better than yesterday. • Business Responsibility • As our business grows we plan to use more eco- friendly jars or bottles that our all natural product we be placed in.

  21. Business & Personal Goals Business Personal • Our short goal business plan is to double the money we put into this business in a year. • To graduate from high school and go to 4 year college. Short-Term • To move out from selling these products out my house into selling many different products in a local store front. • D: To be working in the medical field as an APRN or MD. • S: I plan to be an artist or graphic designer for clothing and pictures. Long-Term

  22. Taking care of your hair in everyway, everyday! Thank you for your consideration. Ride DaWave http://Devonevans.inuitwebsites.com

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