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The Page Layout

The Page Layout. Surviving with style Safe rules: keep it simple use a grid no backgrounds no more than 2 fonts always use Helvetica; etc Copying others Go with a system (tables, etc) Consider focus of attention Avoid arbitrary gestures Convey multiple messages

kirestin-livingston
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The Page Layout

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  1. The Page Layout

  2. Surviving with style Safe rules: keep it simple use a grid no backgrounds no more than 2 fonts always use Helvetica; etc Copying others Go with a system (tables, etc) Consider focus of attention Avoid arbitrary gestures Convey multiple messages Flirt with the rules Play with metaphor Look for and listen to your critics Consider scale and size Consider usability Consider your audience Consider trends Incremental design and improvement ...

  3. Colour and Contrast

  4. Structuralism Difference Opposition Engagement, a coherent narrative of oppositions Contrast (perception)

  5. Green Red Blue

  6. Green Yellow Cyan White Black Red Blue Magenta

  7. Green Yellow Cyan Red Blue Magenta

  8. 1. Contrast of hue 2. Light-dark contrast 3. Cold-warm contrast 4. Complementary contrasts 5. Simultaneous contrast 6. Contrast of saturation 7. Contrast of extension Itten, J. (1970). The Elements of Colour: A Treatise on the Colour System of Johannes Itten based on his book The Art of Colour (E. Van Hagen, Trans.). New York: Van Nostrand Reinhold.

  9. 5. Simultaneous contrast

  10. http://www.deviantart.com/view/1380989/

  11. http://www.deviantart.com/view/1380989/

  12. The frame

  13. Edinburgh Design Digital Media Architecture

  14. Lack of control of contrast Attention drawn to the unimportant bits (eg edge) Faces looking the wrong way Arbitrary use of symmetry and other formalisms Busy and distracting background Fear of white spaces Fancy fonts Failure to capitalise on subtle humour/irony/incongruity (When a layout is so bad the viewer focuses on the inaccuracies.)

  15. Edinburgh Design Digital Media Architecture

  16. Architecture Digital Media Edinburgh Design

  17. Architecture Design Digital Media Edinburgh

  18. Design Digital Media Edinburgh Architecture

  19. “Anti-compositional” approaches ... (balance, harmony, discord ...) Catalogues/collections/ledgers ... Multiples System Method Content is everything Communication What do you want to achieve/say? Optimising legibility Functionality Being historical What does the medium want to do? ...

  20. On being self-evident “Welcome to my poster …” http://www.circolocheguevara.it/images/che%20guevara.jpg

  21. On drawing a horse http://www.show.me.uk/dbimages/chunked_image/2005_5315.JPG

  22. http://www.interfield-design.com/

  23. http://www.tate.org.uk/britain/turnerprize/history/hirst.htm

  24. A page can pass all the tests of usability but still not fulfil design ambitions. It can be boring, uncool, old fashioned, lack nuance, lack humour, be naïve, quaint, convey the “wrong” message ...

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