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Engaging Your Robotics Team: Marketing Strategies and Business Planning for Success

Join Renee Becker, Founder and President of GOFIRST, as she shares her extensive expertise in marketing and robotics. This workshop provides insights on developing a marketing strategy tailored to your team, identifying your target audience, and creating a compelling business plan. Learn about establishing your team's brand, unique mission, and community involvement. With actionable goals for both the short and long term, this session will empower teams to attract sponsors and effectively communicate their value. Don’t miss the opportunity to enhance your team's presence and impact!

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Engaging Your Robotics Team: Marketing Strategies and Business Planning for Success

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Presentation Transcript

  1. Marketing Workshop2011 Mock Kick Off By Renee Becker

  2. Introduction • Renee Becker • Founder and President of GOFIRST • 9 Years of FIRST Experience • Scientific and Technical Communications Major • Marketing Minor • Awards Worked On: • 2 Winning Woodie Flowers- 1675 • 2 Winning Chairmans Awards- 1675, 2500 • 1 Engineering Inspiration- 2500 • 1 Rookie All-Star- 3630 • 1 Deans List - 1675

  3. What is Marketing? • Everything you do to place your product in the hands of your target audience or • Everything you do for your robotics team to be noticed by potential sponsors, mentors, and judges.

  4. Simple Marketing Questions Developing a Marketing Strategy: • Who is your audience? • Knowledge Base? • Age? • Position? • How does the audience benefit from your team? • More Engineers? • New Inventions? • Educating Students? • Why is your team unique?

  5. Business Plan Elements • Executive Summary • FIRST Overview • Team History • Team Structure • Mission Statement • Goals • Competition • Component Design Teams • Measures of Success • Competition Analysis • Financial Plan • Operational Plan • Growth Plan

  6. What Is Your Team’s: Brand? Helps Create Team Identity

  7. What Is Your Team’s: Brand? Forms a Community/Family

  8. What is Your Team Structure Team Structure- Simple

  9. What is Your Team Structure Team Structure- Complex

  10. What Is Your Team’s: Mission Statement? “Briefly explains the thrust of your team. It could be two words, two sentences, a brief paragraph or a single image. It should be as direct and focused as possible, and it should leave the reader with a clear picture of what your team is all about.” -Team 537 Business Plan Outline

  11. Mission Statement • “- To compete in the FIRST robotics program as a well-rounded, competent team that can serve as an example and inspiration • - Professional development of skills in engineering, machining, computer aided drafting (Inventor), business management, computer programming, advertising and promotion, computer animation, logic, and time management • -Spread the Message of FIRST” (FRC 16 2010 Business Plan, pg 3)

  12. What Is Your Team’s: Long and Short Term Goal? Ex. Long Term: Have a strong presence in the community Run a FLL Regional each year Consistently raise $40,000 Ex. Short Term: Submit Chairman’s Raise $10,000 for 2011 regionals Create a business plan

  13. Yearly Team Goals • Year 1 – Develop your team brand, team handbook, find 3 major sponsors, form a parent group • Year 2- Work on community outreach, sustainability (monetary & recruitment), business plan • Year 3- Maintaining the team, apprentice/feeder program, maintain mentor/sponsor relations

  14. Competition Analysis • Do Your Research! • Find out who’s won in your state and what they’ve done • Ask strong teams how they’re structured • Find out what the strong MN teams do • Bring new ideas into your team • Take what will work for you and leave the rest • Events should be FUN • Make sure you don’t focus so much on winning you forget what FIRST is actually about

  15. Financial Plan • How will your team be sustainable? • Students and Mentors • Financially • Find multiple sponsors who give $2-3,000 a year • Create fundraising opportunities for the students • Create a document that details the teams financial needs • Plan for future years • Contingency Plans! • What if plan for bad situations (ex. loss of sponsor)

  16. What can you work on now? • Team Manual • Business Plan • Chairmans Outline • Woodie Flowers

  17. Jump Start: Audience Analysis • Look over the Community Outreach Brainstorming document • Created to help teams think of outreach events

  18. Group Discussion + Q&A • Does anyone have Marketing, Team Structure, Awards, etc Questions? • How does your team get involved with your community? • What types of Partnerships do you have?

  19. Contact Information • Renee Becker • Becke719@umn.edu • @ladylogistics on Twitter THANK YOU FOR YOUR TIME!

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