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Kick off

Kick off. Introductions. <Your name, role and position> <Your story>. Introduction round. Who are you ? Your background, company and role ? What is your experience with The Fresh Connection?. The program. The Train-the-Trainer program covers: How the simulation software works

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Kick off

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  1. Kick off

  2. Introductions <Your name, role and position> <Your story>

  3. Introduction round • Who are you? • Your background, company androle? • What is your experience with The Fresh Connection?

  4. The program • The Train-the-Trainer program covers: • How the simulation software works • Learning points of the simulation • Coaching tips forstruggling teams • Available support material • How touse The Fresh Connection as a building block in training programs

  5. Program exampleDay 1 09.00 -Introductions & Kick off 10.45 - Round 1 of The Fresh Connection 12.00  - Evaluation Round 1 and introduction SC Strategy 12.30 - Round 2 of The Fresh Connection 13.30 - Lunch 14.00  - Evaluation Round 2 and introduction S&OP 14.30  - Round 3 of The Fresh Connection 15.30 - Break (movie clips) 15.45 - More about TFC 16.00 - Evaluation of Round 3 and introduction Sustainability 16.15 - Round 4 of TFC 17.00 - End

  6. Program exampleDay 2 09.00 -Kick off 09.15 - Introduction Collaboration and round 5 of TFC 10.30  - Evaluation Round 5 10.45  - All role settings/decisions in TFC 11.15 - Introduction of Risk Mmentandround 6 of TFC 12.30 - Lunch 13.00 - Evaluation of Round 6 13.15  - Back office: calculate, scores, edit users, reports 13.45  - Intro Interaction (R&D) and round 7of TFC 14.45 - Evaluation of Round 7and Intro Interaction (CPA) 15.15  - Round 8 of TFC 16:00 - Evaluation of Round 8 16.15 - Wrap up 17.00 - End

  7. The Challenge • The Fresh Connection • is a producer of fruit juices • In NW Europe • sufferingseverelosses in the last year • because of poor performance • A new management team has been appointed • The assignment is to make the companyprofitableagain • Bymakingstrategic and tacticalchoices

  8. The Roles VP Supply Chain Components Finished product Supply Production Distribution VP Purchasing VP Operations VP Sales

  9. Assortment • Twopackaging types • 1L carton • 0.3L PET bottle • Three flavors • Orange • Orange C-Power • Orange/Mango • Shelf life of finishedproducts is 20 weeks

  10. The FreshConnection’s Supply Chain Components pallets Finished product pallets SRM Mixing Bottling CRM tankyard • Three warehouses and overflow warehouses whenneeded • Two stage production: mixing and bottling • Bottling line(s) and mixer(s) for allproducts • MtS, leadtime customers of 1 day (delivery next day)

  11. Shelf life • If the shelf life agreement is 75%, the internalshelf life becomes 25% • In otherwords, if the customer is promised a remainder of shelf life of 15 weeks at the moment of delivery, inventory of finishedproductsmaynotrisehigherthan 5 weeks • Finishedproducts are NOT distributedto a customer if the shelf life agreement is violated Shelf life agreement= 75% Internal shelflife Shelf life is 20 weeks

  12. Market • Threecustomers • RetailerFood & Groceries • 500 stores • Supply chain leader • Retailer Land market • 300 stores • Discounter • Chain of gas stations Dominick’s • 50 stores • Only PET bottles

  13. Contract index Price setting • You cannot negotiate directly on sales/purchasing prices • Negotiate on supply chain performance (SLA’s) • This leads to a ‘contract index’ • Contract index determines the sales/purchasing price • Example (sales)

  14. Important elements Leadtime Intake time Frozen period Order deadline Delivery window Components Finished product SRM Production CRM Delivery reliability Availability comps Production reliability Service level

  15. Important elements (cont) Trade unit Lot size Production frequency Trade unit Components Finished product SRM Production CRM Contract index Contract index Bonus and penalty Shelf life %

  16. Performance evaluation Costs Operational costs Improvement projects highest ROI Revenue Price: Customer satisfaction Volume: Portfolio Investments Working capital Equipment Buildings

  17. The Performance (cont) The winning score canbe the average score of the ROIsfromround 1 thrun (or 2 to n etc) It canalsobe the weightedaverage score Or the high score of anyround

  18. Individual scores

  19. Quick Tour testgig3

  20. Additionalremarks • Everyroundpictures half a year of TFC in a steady state. Youdon’t have to worryabout fade in or fade out effectsfromoneround to the next. • Out of stock is notmissedsales. The Fresh Connection workswith backorders to theircustomers. Sothey are delivered at a later day. • The teams are competing, but they have theirownmarketspace

  21. The challenge • Make this company profitableagain • Youcan take xyears to do so (dependent on number of rounds) • The sooner the better • The best team willget the job

  22. ?

  23. Get Started

  24. Strategyinto actionLevels in version 2013

  25. Extensionsin version 2013

  26. Gettingstarted • Divideroleswithinyour team • Go to http://game.thefreshconnection.eu/2012 • and log in with username/password, usernames and passwords are case-sensitive • During game save new settings (deal in Purchasing and Sales) • Calculatingresults is donecentrallybyyour trainer

  27. Good luck!

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