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So What is Retargeting?

So What is Retargeting? . The Facts…. 98% of visitors to a website will leave without buying . It can take up to 7 interactions with a prospect before he becomes a customer . 46% of marketers think that retargeting is the most under-utilized online marketing technique. . .

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So What is Retargeting?

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  1. So What is Retargeting?

  2. The Facts… • 98% of visitors to a website will leave without buying. • It can take up to 7 interactions with a prospect before he becomes a customer. • 46% of marketers think that retargeting is the most under-utilized online marketing technique. .

  3. You may already be getting decent traffic… But what do you do about the 98% that leave without Converting?

  4. Type of Retargeting • Behavioral Retargeting • Personalized Retargeting • Search Retargeting- based on KWs data base.

  5. Behavioral Retargeting • Behavioral Retargeting, also known as Behavioral Remarketing or simply Retargeting , is a form of online targeted advertising by whichbanners ads are served to people who have shown at least some amount of engagement/ interest in the product or service. • Retargeting helps advertisers reaching users who left their website without making any conversion - Leads, Registration or Purchase. • Retargeting is smarter than most other display ad campaigns as it focuses on your brand’s engaged user base.

  6. Retargeting Benefits: • Driving users throughout the advertiser's conversion funnel Displaying banners with different CTAs to people who have converted throughout different stages of your funnel. e.g. User registered but didn’t purchase/open Real account. • Increasing and Building Brand Awareness The Brand will be much more memorable to users who have been Retargeted. • Battling shopping cart abandonment Targeting users who visited specific page on the site and show them a BNR with the same/similar product. • Higher ROI. • Retaining the website's visitors.

  7. How Does It Work? • Pixel on the Home Page

  8. The Right Ad… Retargeted ads are highly effective because they can be personalized based on what your target audience is already interested in.

  9. Pixel on Specific Page in the Site We can implement few pixels in several pages and for each one we can serve a relevant Banner/LP.

  10. As user surfs on your website, Increase your percentage of converted users with Behavioral and Personalized Retargeting! Later, when the user browses a website within the Matomy’s network we target him and serves a relevant ad. As user surfs your website, he is segmented by Matomy's pixel User leaves without converting… User is brought back to your website.

  11. How should we do it? • Before proposing Retargeting - check the advertiser website’s liquidity. Should be around 350K Unique Visitors per month. • RTG Pixel Definitions: 1. Where it should be implemented? Home page/several places/specific page. 2. Recency - how many time we can serve the RTG BNR since the user was colored? Depends on the product  30 Days. 3. Do they have any media restrictions? Only BSF? 4. Frequency - does we pixel only unique users or any time he enters the advertiser site? To prevent Brand over – exposure. 5. Should we exclude the conversion pixel? • The segment pixel will be provided by Ofer’s Team. • Before opening a campaign MMedia needs to see loads on RM.

  12. Personalized Retargeting 2. When they later enter any website Matomy spots them. 1. As visitors enter an advertiser's website, they are tagged with myThings’ smart tag. 4. This optimized banner is served to each individual as a personalized shopping window - enabling instant conversions 3. myThings then creates, in real-time, a personalized banner with product data, graphic layout, pricing and additional information from the website.

  13. The right Ad, for the Right Person, at the right time. • Using myThing’sTechnolgy. - Easy to implement. - One Smart cookie – Simple secured Java Script. - No impact on Page load. - No product feed integration required. - Deleting the cookie once the user has completed a transaction • Dynamic Real time creative - Over 65 million potential banner variations - Each user automatically receives a banner that was generated especially for him http://www.mythings.com/bannersgallery • Increase Return Conversion Rate by 300-700 Return conversion rate= % of visitors who have left the website without converting and then returned to complete a purchase

  14. RetailElectronics, Fashion , Toys, Gifts Services Communication, Travel , Finance , Gaming

  15. Qualification Guidelines: There are 3 main criteria: 1. Unique Visitors 2. Number of monthly site conversions. 3. Average Order Value and Sales Commission. • Note that these are guidelines only, if a site has low number of UV's, low number of conversions but high AOV and commission, this could work!

  16. Qualification Guidelines: • Retails – Fashion, Toys, Electronics 200,000 Unique Visitors. 2,000 Conversions per month. AOV of €50 • Travel – Airlines 400,000 Unique Visitors. 2,000 Conversions per month. AOV of €50 • Services - Insurance, Teleco’s 350,000 Unique Visitors. 2,000 Conversions per month. AOV of €50 • Gaming /Forex - Casino, poker and financial Trading. 350,000 Unique Visitors. 2,000 Conversions per month. AOV of €50

  17. What is the perfect client? • 400K-1.2M UV's per month • Between AOV 75-150 Euro • Above 5K conversion a month • Retail (fashion, Toys, Gifts) • Would work with myThings as their only retargeted provider • Are Innovative and quick to adopt new technologies/online marketing concepts • Are quick to integrate new technologies

  18. Our Added Value : • Our own AdNetwork that consists more than 1,000 websites and serves 30 Billion impressions per month globally. • Right Media Exchange - access to 200 linked publishers. • Working with the Major Exchanges - DSP ,SSP (Admeld, Rubicon, Pubmatic), ADX (Google Ad Exchange)  Only one RM pixel should be implemented!

  19. Possible Objections • Cookie Dropping - Post view  coloring only the users that came from organic traffic. • Data theft  signing on a specific contract • Slowing down the page Load Iframe pixel. • Company Policy, do not implement any pixel on their HP even Google Analytic.

  20. The data used to segment users may change somewhat but the idea remains the same: To target non-convertingusers across a network of websites until they convert!!

  21. Thank you… Mazi Klein Director of Strategic Sales. Now, You can start Retargeting!!

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