Mastering Twitter for Engagement: A Beginner's Guide to Success

1. Twitter Twends and Tips Alicia Anderson, Blytheco Suzanne Spear, Sage Greg Tirico, Sage

2. Why Twitter & Sage Summit? • 2,200 active Twitter followers • 11,000+ tweets over the course of 5 days • Countless conversations, connections • Best practice sharing

3. Getting Started…

4. Set up your account • Go to http://twitter.com and find the sign up box. • Enter your name, your email address, and a password. • On the next page, select a username – type your own or choose the one we've suggested. • Click Create my account. 

5. Tips for picking a username • Your username or “handle” is the name your followers use when sending @replies, mentions, and direct messages. • @aliciakanderson • @suzspear • @gregt12 • @Sage_Summit • It will also form the URL of your Twitter profile page. • Fewer than 15 characters in length.

6. MOST IMPORTANT: follow @Sage_Summit and @blythecollc! • After signing up, follow a handful of accounts to create a customized stream of information on your homepage.  • Following means you'll get that user's Tweets on your Twitter homepage • You can unfollow anyone later on.  • Read the Twitter 101 article here, which offers details into how to begin getting the most out of Twitter. • Take the Twitter Tour to find out where things are on the website.  

7. Twitter on your phone/tablet • Go to http://www.twitter.com/download/iphone and follow the instructions on that page. • From Google Play (just search for Twitter) or https://twitter.com/download/android • Once the app is installed on your Phone/tablet, you can sign in with an existing account. • Easy to share photos/Instagram

8. Twitter Etiquette • It’s a cocktail party • Listen first, then engage • Don’t follow more than 3X the number of your followers • HAVE FUN!

9. 140 Characters • It’s best to use only 120 so people can retweetyour message easily • Here’s a great example of a 120 character tweet: • I'm headed to the Sage City Accounting Village at #SageSummit! Who's joining me? Can't wait to meet with my peers!

10. Hashtags (#) • Used to organize posts & index content • Events - #SageSummit, #wimbledon • Topics - #blyDea, #nascar, #leadership, #allthesocialladies • Here’s an example: • #SageSummit is about to kick-off, I’m excited to share some best practices with my peers!

11. @ • Use this to talk to other users with @username (no space between @ and their name) • Here’s an example: • @Sage_Summit Thanks for your #SageSummit Twitter cheat sheet for beginners!

12. Good tweeting • Use the hashtag or invent one! • Keep it short, be funny and have fun! • Perfect the tweet • Less than 140 characters • Link to content with value • Allow space for retweets • Holla at your Tweeps

13. What do I tweet about? • A session or keynote you attended • The evening events • Photos of people you met • DC exploration off-campus • Links to resources you learn about • Retweet good tweets • Sage City

14. What are your Sage Summit goals? Who do you want to connect with? What information are you looking for? Start preparing now! Your Goals

15. Twends on Twitter

16. Video

17. Mobile

18. Spam • Fake Direct Messages (DMs) or Tweets • Fake followers • 42.44% of users are fake, while another 30.12% are inactive • Use Twitblock • Be careful what applications are accessing your Twitter

19. Ads • As of June, 2013 – now open to individuals • Includes analytics! • Pay per follow, click, retweet, reply, favorite • Targeted • Daily budget

20. The Business Case for Twitter

21. Beyond Engagement - ROI

22. SEO

23. The New Consumer is a Digital Native • Three-quarters of people who follow brands on Twitter are more likely to buy from that brand.

25. Sage summit 2013

26. Join Us! Sage Summit Social Media • Twitter • @Sage_Summit • #SageSummit • Facebook • www.facebook.com/SageSummit • Flickr • http://www.flickr.com/photos/sage_summit/ • Email your photos: flickr@sage.com • YouTube • http://www.youtube.com/SageSummitEvent

27. Twitter 101 & 201 Sessions Monday, July 22: • 2:00 p.m. – 3:00 p.m. - Twitter 101 - P-5-119880 • 3:15 p.m. – 4:15 p.m. - Twitter 201 - P-6-119882 Tuesday, July 23: • 9:45 a.m. – 11:00 a.m. - Twitter 201 - P-6-119883 • 11:15 a.m. – 12:30 p.m. - Twitter 101 - P-5-119881 • 2:00 p.m. – 3:30 p.m. - Twitter 101 - C-21-119759 Wednesday, July 24: • 2:00 p.m. – 3:15 p.m. - Twitter 101 - C-21-119760 • 3:45 p.m. – 5:15 p.m. - Twitter 201 - C-22-119884 Thursday, July 25: • 2:00 p.m. – 3:00 p.m. - Twitter 201 - C-22-119885

29. The Mobile App- Available Today!

30. Mobile Challenge How it Works: • Top 3 point-earners win each day. • Daily winners will be announced • Prize pick-up in Sage Social Lounge. • Game closes 11 a.m. Fri., 7/26. • Please note, you may only win once. Point Earners: • First time Log-in • Check-in to locations, exhibitors and activities. • Watch for check-in codes on signage. • Complete surveys • Tweet from within the App

31. First-Timer’s Meet-up/Tweet-Up You’re Invited! • Tuesday, July 23rd • 6:30 p.m. – 7:30 p.m. • National Pastime Sport Bar • Sponsored by Blytheco • http://first-timer-tweet-up-summit2013.eventbrite.com/