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Technology

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  1. 8 Powerful Facebook Marketing Tips(That Actually Work) Facebook has had its ups and downs when it comes to marketing. It was the first social media platform to launch ads, and it has since become a benchmark for how other social sites run their ad algorithms.

  2. Facebook is still a powerhouse for growing your social reach. Here’s why and how, Why Facebook is still a powerful marketing tool If you compare it to every other social platform out there, Facebook is still the biggest. It now has over 2 billion monthly active users and over 1 billion daily active users. And they grew to this size within the span of 13 years.

  3. Here are 8 Facebook marketing strategies that will grow your business. And yes, they actually work. 1. Choose the right category for your business page First thing’s first: You need a business page and not a personal profile…….. Here’s my business page:

  4. 2. Get a vanity URL There are many ways that you can optimize your page once you’ve set it up, but the first thing you’ll want to do is grab a vanity URL.

  5. 3. Optimize your photos The next thing you want to do is get some high-quality photos up on your profile. Facebook (and almost every social site) is highly visual. I use my headshot. But if you’re a brand, you will most likely use your logo for your profile image.

  6. 4. Choose your CTA button There’s a little CTA button on every Facebook business page. What it says will be up to you, so you have some options to play around with. If you remember, mine says, “Send Email.” You can choose from a list of options, including: • Book Now • Contact Us • Use App • Play Game • Shop Now • Sign Up • Watch Video

  7. 5. Use custom Facebook tabs Do you remember the little sidebar tabs on my profile that I mentioned? They’re customizable. This is important for a few reasons: • You can include any and all pertinent information about your brand. • You can use it as another way to include a CTA. • It helps answer questions that users might have before they “buy in.” Take a look at this example from Moz’s Facebook page:

  8. 6. Follow the “70-20-10” rule If you’re having trouble finding a balance of content to post to your Facebook page, follow the 70-20-10 rule: • Post original content 70% of the time. • Post content relevant to your followers’ interests 20% of the time. • Post self-promotional content 10% of the time.

  9. 7. Clean up your posts The Facebook news feed can be a crowded space. The way you format your posts will either make them stand out or fade away into the background. A social media post accompanied by a high-quality photo is ten times more likely to get engagement than a post that only has plain text.

  10. 8. Post videos (especially live videos) Another big way to boost engagement is with video content. Facebook users watch over 100 million hours of video every day. And the popularity of videos appears only to be growing.

  11. Conclusion Despite the recent changes to Facebook’s advertising and algorithm, it can be a great marketing tool for most businesses. The key to success is to focus on a combination of organic reach and paid ads. At the same time, take advantage of influencer marketing. Having a multifaceted approach will improve your engagement over time. What are your favorite Facebook marketing strategies? Share with us on Cheers Technology moon

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