1. Email Marketing is the most preferred Marketing Medium. Why? www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

2. Agenda • What is Digital Marketing and the role of Email Marketing? • Why Email Marketing? • How Email Marketing works? • Types of Email Marketing. • Tools Available for Email Marketing www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

3. Email Marketing in the context of Digital Marketing • At the peak, Digital Marketing refers to advertisements, promotions delivered through digital channels such as search engines, websites, social media, email, and mobile apps. • While the term Digital Marketing covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the Email Marketing. www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

4. What is Email Marketing? • Email marketing is one technique of internet marketing, which deals with sending details of products and services to customers/clients via emails, websites, social media, blogs, etc. • The idea of email marketing is same as the direct mail except that instead of sending mail through the postal service, messages are sent electronically via email. www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

5. Why Email Marketing? • Well, to promote products and/or services we use email as a marketing medium. In a nutshell, it is the use of email to create, maintain relationships with potential customers and clients. • Many of the spam email we all get stating as 'deals' on that and that is a good example of email marketing at its worst; the mindless email barrage. www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

6. Continued.. The graph simply compares the traditional postal mail, television ads, print media with email marketing. The Percentage of Respondents is high when email is used as primary marketing medium. www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

7. More To The Why’s? • It’s agreeable: With access to email right on their Smartphone, most consumers find this type of communication very convenient. Not only can consumers stay connected with their favourite brands wherever they are, but they can easily redeem any coupon codes or other special offers right from their phone. www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

8. More To The Why’s? • It’s more one-to-one:Today’s consumer is bombarded with marketing messages, and they tend to respond best to those that are personalized and relevant. With email marketing, you can personalize your messages and content based on the subscribers’ preferences and buying patterns. Email segmentation (Primary, Promotional & Social; in the case of Gmail) makes it easy to deliver the most relevant offers and content to the consumer. www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

9. More To The Why’s? • It’s quick: Customers/Clients like the ability to get information about exclusive offers and last minute deals. Email marketing allows your small business to quickly and directly get the word out about these sales and promotions so that your Customers/Clients can take advantage of the opportunity to save. www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

10. How Email Marketing Works? • The overall design of the email (layout/images/colour). Specifically by asking suggestions from customers/clients for how they would like to receive mails either in text or HTML as there is often a great preference for one over the other. • To raise the rate of response one must target the audience to make your emails relevant and personalised to each recipient. www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

11. Fig. Shows how precisely Email Marketing works. www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

12. Email Marketing ROI Graph shows the comparison between different marketing mediums wrt ROI www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

13. Types of Email Marketing • Event Invitation Email can be a great medium for promoting an upcoming event your customers/clients are hosting. But if you want to invite your other contacts to an event and motivate them to subscribe, it is important to precisely summarize it in email for why that event is worth their attendance. 2. Dedicated Send Every now and then, you may want to send a specialized email to a certain contacts. Let’s assume, if you are hosting a conference, you might want to send a specialized email just to registrants to alert them of any new event updates they should be aware of . www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

14. Types of Email Marketing 3. Co-marketing Email Co-marketing is when two or more companies collaboratetogether for some mutually beneficial task, event and promotion. The deal of co-marketing is to engage the contacts of another company to increase your reach. 4. Lead Nurturing Email Depending on the specific action a contact attempts, you may want to register them in a lead nurturing campaign. These emails consist of a tightly connected series of emails containing specially targeted content. www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

15. Tools For Email Marketing 1. Litmus Free 7-day trial, while the premium version is for $399 a month. 2. Mail Chimp Free subscription for 2000 subscribers or 12,000 emails/ month.  Paying $10 gives subscription. 3. Reach Mail Plan starts from range between $10 per month to $70/month. www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

16. Tools For Email Marketing 4. Target Hero Free plan covers upto 1,000 contacts with unlimited emails. 5. CakeMail The free Starter plan allows 500 contacts along with 500 emails. The basic package starts from $8 per month. www.traininginstitutepune.in Call : +91 8007 122 500 | +91 8007777243

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