America’s Food & Beverage Industry Helping Consumers Build Healthier Diets Pamela G. Bailey President and CEO Grocery Manufacturers Association
Who We Are *Represents a sample of GMA members
Who We Are 30,000 facilities across the U.S. 1.4 million directly employed 15 million jobs supported from farm to fork $50 billion in exports to 200 countries
Solving Childhood Obesity within a Generation Obesity is a serious and complex problem Energy balance is key (calories in, calories out) Industry is steadfast in its commitment to help end obesity Solving it will require coordinated, cooperative engagement by all stakeholders • Industry • Government • Parents • Healthcare providers • Schools • Communities • NGO’s
Solving Childhood Obesity within a Generation First Lady Michelle Obama addressing the March 2010 GMA Science Forum
Industry’s Role Provide consumers with the product choices, tools and information they need to build healthy diets.
Providing Innovative and Healthy Choices It has never been easier to put a nutritious, affordable meal on the table. Healthful We’ve introduced more than 20,000 new product choices with reduced calories, fat, sodium and sugar and more whole grains. Affordable Today, the average American spends less than half of what they spent on food 50 years ago. Convenient 1900: Moms spent 7 hours/day cooking & cleaning up from cooking. Today: Moms spend just over 1 hour/day cooking
Facts Up Front Facts Up Front is a nutrient- based label that summarizes important nutrition information from the Nutrition Facts Panel in a clear, simple and easy-to-use format on the front of food and beverage packages. Objective:Help consumers – especially parents – make informed decisions when they shop
Facts Up Front Science-based Supported by consumer research Compatible with U.S. regulatory framework for food labeling Able to be applied widely to packaged foods and beverages marketed to consumers with a consistent visual appearance and package placement
Facts Up Front & Dietary Guidelines Balance Calories Nutrients to decrease Nutrients to increase Build healthy eating patterns
Facts Up Front Consumer Education Build awareness, understanding and use of Facts Up Front icons to help drive informed purchasing decisions • Provide nutrition education so consumers have the knowledge to effectively use nutrition information featured in FUF Primary target = women 25-49 with children 2-17 • Secondary target = Hispanic & African American women Comprehensive campaign includes: • Paid advertising • In-store marketing • Public relations • Public health community &policymaker outreach
Our Commitment to Responsible Marketing We have dramatically changed the marketing landscape. Total number of ads seen on children’s programming down 50% 100% of ads are for healthier or better-for-you products CFBAI’s broad coverage: • Traditional media • Social media • Apps • Web sites • Schools
Our Commitment to Responsible Marketing Children’s Food and Advertising Initiative Participants • Burger King Corp. • Campbell Soup Company • The Coca-Cola Company • ConAgra Foods, Inc. • The Dannon Company • General Mills, Inc. • The Hershey Company • Hillshire Brands • Kellogg Company • Kraft Foods Group, Inc. • Mars, Inc. • McDonald's USA • Mondelez Global LLC • Nestlé USA • PepsiCo, Inc. • Post Foods, LLC • Unilever
Summary Provide consumers with the product choices, tools and information they need to build healthy diets.