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Proving Our Worth

Proving Our Worth. Monitoring and Evaluation Panel. The Panel. Susie Hall: Accident Compensation Corporation Kimberley Brady: NZ Army Anna Kominik: Ideas Shop Laurie Edwards: Accident Compensation Corporation. Proving our Worth. Comms@09 Connected & Valued

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Proving Our Worth

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  1. Proving Our Worth Monitoring and Evaluation Panel

  2. The Panel Susie Hall:Accident Compensation Corporation Kimberley Brady:NZ Army Anna Kominik: Ideas Shop Laurie Edwards:Accident Compensation Corporation

  3. Proving our Worth Comms@09 Connected & Valued Susie Hall, Corporate Communications Manager

  4. Why measure? • To learn • To improve what we do • To demonstrate measurable value for money • To demonstrate accountability To be connected to our audiences and valued as professionals by clients and stakeholders

  5. How good are we at it? • Much wider range of tools available today • Diverse array of practice • Few agencies routinely measure corporate communications impact • Smaller agencies rarely measure

  6. SSC Comms Function Review • We need to be more measurement aware • Given cost, there is potential to: - share resources - standardise methods and questions - negotiate multi-agency contracts SSC Review Recommendation: Develop and make available a set of best practice measurement tools, trial for one year, incorporate as agreed measures in annual statements of service performance

  7. Our attitudes: “it is too hard” “it costs too much” “art not science” Our mindsets: Arts and humanities Policy and research (stats, KPIs, KRAs) What are the barriers?

  8. We need to step up! • Develop SMART objectives • Manage client expectations up front • Don’t wait till end, build measurement into plans • Best practice communications is: - two-way and outcomes focused - NOT info distribution processes and outputs Take it on - own it and ace it Practice makes perfect

  9. Three views of measurement • REPUTATION: Kimberley Brady, NZ Army • INTERNAL COMMS: Anna Kominik, Ideas Shop • MEDIA: Laurie Edwards, ACC

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