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Trends in Technology

Trends in Technology. Brittany Mosley ~ Stephanie Sura Instructor: Lynn M. Raymond, MA Class : English 1102-109. What is a Trend. Fig.2. F ig.1. Trend [trend]: noun the general course or prevailing tendency; drift: trends in the teaching of foreign languages; the trend of events.

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Trends in Technology

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  1. Trends in Technology Brittany Mosley ~ Stephanie Sura Instructor: Lynn M. Raymond, MA Class: English 1102-109

  2. What is a Trend Fig.2 Fig.1 Trend [trend]: noun the general course or prevailing tendency; drift: trends in the teaching of foreign languages; the trend of events. style or vogue: the new trend in women's apparel. the general direction followed: by a road, river, coastline, or the like. Fig.3 Fig.1 New Ipod Nano (BGR) Fig.2 Lil’ Wayne for DrDre Headphones. (Youtube) Fig.3 90’s Parts (WhoWhatWear)

  3. Factors that have an affect on defining a trend • The method behind the creation of the product • How efficient is the product • What the reputation of the product is • Who is using the product • How affordable it is • How the product is promoted

  4. Methods • Cross-pollinate • Counter Trend • Combination (Vazquez)

  5. Cross Pollinate Products and product ideas that form from already identified trends within the same family.

  6. Cross Pollinate + = Fig.15 Apple Macbook Pro (Cult of Mac) Fig.14 Apple IPhone (Digital Trends) Fig.16 Apple IPad Tablet (MSPmentor)

  7. Counter Trend Products and product ideas that form from the opposite behaviorand style of a persistent trend.

  8. Counter Trend Fig.17 1st Generation Apple Ear Buds (J. R. Briggs) Fig.18 Monster Beats by DrDre (Headroom)

  9. Combination Products and product ideas that form from already identified trends that are previously unrelated.

  10. Combination + = Fig.19 Eco Friendly Logo (Premium PSD) Fig.20 Audi Interior (Car Scoops) Fig.21 Toyota Prius (Mashable)

  11. Who Fig.5 Justin Bieber (PRLOG) Fig.22 Priest using Ipad (GSM Dome) Fig.4 David Beckham (Rolling Out) Fig.6 President Barak Obama (Wikimedia) • Celebrities • Public Figures • Athletes • Everyday people

  12. Fig.7 Ashton Kutcher (Rolling Out) Fig.8 Vanessa Hudgens (Rolling Out) Fig.9 Jay-Z (Rolling Out) Fig.12 Kanye West (Rolling Out) Fig.10 Russell Brand (Rolling Out) Fig.11 Brad Pitt (Rolling Out) Fig.13 Tiger Woods (Rolling Out)

  13. Companies use these people to motivate you to buy their products Beats by Dr Dre Commercial Blake Griffin for Kia Optima Commercial

  14. Marketing • Ads • Commercials • Spokesmen • Promotions

  15. Fig.26 Droid Billboard (Duets Blog) Fig.25 Ashton Kutcher for Nikon (NowPublic)

  16. Apple IPad Mini Commercial

  17. Want vs. Need Want Need A requirement of something It is essential for one’s everyday life • A desire to possess something • You can live without it • Usually a luxury

  18. Efficiency vs. Distraction Efficient Distraction a thing that prevents someone from giving full attention to something else Encourages procrastination • Achieving maximum productivity with minimum wasted effort or expense • Useful towards productivity

  19. Reputations & Reviews Pros Cons Creditability Biased • Personal perspectives • Influence Both • Set expectations

  20. Fig.24 IPhone 5 Review (TechRadar.Phones)

  21. Social Classes and Affordability • What are the social classes in the US? • Does it have an affect on the affordability towards trends? • Does it have an affect on the affordability towards trends in technology? Fig.23 Academic Class Models Chart (Wadsworth)

  22. Affordability in Technology • Save money • Gifts • Buy it online for reduced prices • Wait for certain days to shop

  23. Black Friday • Day after Thanksgiving • “…has long been called the busiest shopping day of the year…” (Tozzi) • “The percentage of American adults who will go shopping on Black Friday… Is a staggering more than 1 in 3 of us” (Odell) • People allow the want for reduced prices to stand in the way of their understanding for safety.

  24. Black Friday ABC News Report-Black Friday

  25. Dangers • During the shopping periods • Financial • Medical

  26. Hidden Advertisement • Song Lyrics • Music Videos • Movies • Television Shows

  27. Lyrics • Vibin' to the music, this is how we do it all night Breezin' down the freeway just me and my baby in our ride Just me and my boss, no worries at all Listening to the Aston Martin music, music • Aston Martin Music by Rick Ross ft Drake, Chrisette Michele • I woke up in the new Bugatti I woke up in the new Bugatti I woke up in the new Bugatti I woke up in the new Bugatti I woke up in the new Bugatti • Bugatti by Ace Hood ft Future, Rick Ross

  28. Music Videos Wait a Minute by PCD ft Timbaland

  29. Conclusion

  30. Work Cited 2013 Kia Optima Blake Griffin Time Travels - 1995 Free Throws. Dir. KiaMotorsAmerica. YouTube. YouTube, 28 Oct. 2012. Web. 20 Apr. 2013. Aboutaleb, Britt. 90's Parts. Digital image. Who What Wear. Clique Media, Inc., 23 Oct. 2012. Web. 21 Apr. 2013. Aboutaleb, James. IPad Goes Holy! Apple Tablet Spotted Being Used by a Priest for Sermon. Digital image. GSM Dome. GSM Dome, 1 June 2011. Web. 22 Apr. 2013. Ace Hood. ""Bugatti" Lyrics." AZ Lyrics. AZLyrics.com, n.d. Web. 20 Apr. 2013. Apple - IPad Mini - TV Ad - Piano. Prod. Apple. YouTube. YouTube, 02 Nov. 2012. Web. 20 Apr. 2013. Audi's New RS6 Avant Brings the Thunder with 552HP and 190MPH – 305km/h [23 Photos] - Carscoops. Digital image. Carscoops. Carscoops, 4 Dec. 2012. Web. 22 Apr. 2013.

  31. Beats By Dr.Dre Studio Spiderman For Justin Bieber Limited Edition Headphones. Digital image. Free Press Release Distribution Service. N.p., 12 Sept. 2011. Web. 21 Apr. 2013. Beavis, Gareth. IPhone 5 Review. Digital image. TechRadar. Future US, Inc., 27 Sept. 2012. Web. 20 Apr. 2013. Black Friday: Doors Open for Biggest Deals Ever. Dir. ABCNews. YouTube. YouTube, 25 Nov. 2011. Web. 20 Apr. 2013. Briggs, J. R. Apple Ear Buds. Digital image. J.R. Briggs. Wordpress, 13 Sept. 2010. Web. 20 Apr. 2013. Brownlee, John. Report: Lighter, Cheaper, Longer-Lasting & LiquidMetal MacBook Pros Incoming | Cult of Mac Mobile. Digital image. Cult of Mac. Cultomedia Corp, 16 Feb. 2011. Web. 20 Apr. 2013. Gardner, Renee. Celebrities With the IPhone 5. Digital image. Rolling Out-Black News, Celebrity Videos, Entertainment, Business, Politics. Rolling Out, 6 Oct. 2012. Web. 21 Apr. 2013. Hill, Simon. IPhone 4: Everything You Need to Know. Digital image. Digital Trends. Designtechnica Corporation, 12 Aug. 2012. Web. 20 Apr. 2013.

  32. Likelihood of Confusion (As to What?). Digital image. DuetsBlog. Winthrop & Weinstine, P.A., n.d. Web. 20 Apr. 2013. Mee. Green Eco Friendly Logo – PSD. Digital image. Premium PSD. Premium PSD, 10 Dec. 2010. Web. 20 Apr. 2013. Monster Beats by Dre. Digital image. Monster Beats by Dr.Dre. Headroom, n.d. Web. 20 Apr. 2013. Nikon. Advertisement. NowPublic.com. Now Public, n.d. Web. 20 Apr. 2013. Panettieri, Joe. Apple IPad Tablet: Yes, MSPs Need to Try It. Digital image. MSPmentor. Nine Lives Media, Inc., 27 Jan. 2010. Web. 20 Apr. 2013. The Pussycat Dolls - Wait A Minute Ft. Timbaland. Dir. ThePussycatDollsVevo. Perf. The Pussycat Dolls. YouTube. YouTube, 19 Dec. 2009. Web. 20 Apr. 2013. Rick Ross. ""Aston Martin Music" Lyrics." AZ Lyrics. AZLyrics.com, n.d. Web. 20 Apr. 2013.

  33. Souza, Pete. President Barack Obama using a Canon EOS 5D Mark II. Digital image. Wikimedia Commons. Wikimedia Commons, 18 Feb. 2009. Web. 18 Apr. 2013. SuperCommercialAds. "Lil Wayne What Will You B! Beats by Dre Commercial." YouTube. YouTube, 30 Mar. 2013. Web. 21 Apr. 2013. Vazquez, Paloma M. "What Defines A Trend." PSFK. PSFK Labs, 30 Mar. 2011. Web. 20 Apr. 2013. White, Charlie. Toyota Prius. Digital image. Mashable. Wright's Media, n.d. Web. 20 Apr. 2013. Wong, Raymond. New Ipods May Be Announced with IPhone 5 on September 12th. Digital image. BGR. BGR Media, LLC, 6 Sept. 2012. Web. 20 Apr. 2013.

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