DTP Notes

1. DTP Notes

2. Introduction

3. Evolution of DTP • Movable type: Gutenberg; 1437 • Lino type: Mergenthaler; Late 1800’s • Xerography: Carlson; 1959 • Desktop Publishing: Brainerd; 1985

4. Using a computer and software program to produce high quality, printed documents that combine text and graphics. Desktop Publishing

5. Features of DTP • Incorporate word processing files • Add graphics • Delete, revise, and move text • Use templates

6. Kinds of Publications • Books • Magazines • Flyers • Newletters • Business Cards • Business Form • Billboards • Ads • Letterhead • Etc.

7. DTP Process • Create a sketch of your idea • Add graphic design • Put it on the computer • Print

8. Why Use DTP • Saves time and money • Ease of revision • More control of content • Confidentiality • Ease of distribution • More publications

9. Image of Organization • Implements good design techniques and improves communication • Looks more professional thus greater credibility • Read up to 27% more than typewritten documents

10. Evolution of DTP • Movable type: Gutenberg; 1437 • Lino type: Mergenthaler; Late 1800’s • Xerography: Carlson; 1959 • Desktop Publishing: Brainerd; 1985

11. Requirements for DTP • Computer • Mouse • Laser Printer • Software: InDesign CS • Graphics • Optional: Scanner

12. Typography

13. Typography • Arrangement of printed type to convey a message.

14. Typeface or Font • A group of letters, numbers, and symbols that share a distinct appearance • To distinguish the difference in fonts look at letters such as: T g G M

15. Typestyle • Refers to modification of typefaces to add emphasis or contrast • Bold • Italics • Underline • Bold and Italics

16. Anatomy of Type • Ascender -letter stroke above the x-height. • Descender -letter stroke below the x-height. • X-Height -height of lowercase letters with no ascender or descender • Baseline -invisible line on which the body of a character rests. • Counter -white space that appears trapped inside a letter form. • DRAW AN EXAMPLE.—Next slide!

17. Ap Ascender Counter X-height Descender Baseline

18. Size of Type • Measured in points • 72 points = 1 inch • Type can vary among fonts.

19. Weight of Type • Refers to the thickness of letters • Light • Regular • Book • Demi • Heavy

20. Width of Type • Horizontal measure of type • Three widths most commonly used are: Condensed, Normal, and Expanded

21. Define leading. • Vertical distance between lines.

22. Typeface Categories • Sans Serif • No finishing strokes; No feet • Used for headlines; Attract Attention • Serif • Has finishing strokes; Feet • Used for body text; Lots of reading • Script or Decorative • Looks like handwriting or something unusual • Used for invitations; Formal short documents • Label the “Hello’s” in your notes!

23. ACTIVITY • Find three fonts in each category • http://www.fontface.com • Font Examples with Words (Handout)

24. Text Alignment • Flush left -good for narrow columns, body text, captions, and short lines. • Justified text -conveys formality and orderliness; good for long works. • Flush right -good for special effects; use sparingly. • Centered -used for headlines; very formal announcements, pull quotes, captions.

25. QUIZ 1 Open Notes

26. Design Principles

27. Basic Design Principles • Planning is the most important process. • Convey your message without overpowering it. • No design principle is concrete.

28. Purpose of Publication • Know the purpose • Know the audience • Be consistent page to page • Be organized

29. The Graphic Element Mix • Keep a good balance of graphics and text • Too much text is boring • Too many graphics distract from the message • Remember to use other techniques as white space, text effects, and bullets instead of a lot of graphics • Keep your page balanced.

30. Cost and Time • Remember costs and time constraints when developing a publication.

31. Developing Your Design • Always sketch your idea • Create a page dummy • Choose a typeface that matches your message • Think about readability when choosing fonts! • Stay within the same type family • Use no more than 2 or 3 fonts per publication

32. Body Text • Use serif type fonts like Times New Roman • More readable • 9-12 point size

33. Headlines • Choose simple sans serif fonts • Should be a minimum of 24 points • Left-aligned, justified, or centered alignment • Be careful about breaking up a headline

34. Page Orientation • Portrait – tall or vertical • Landscape – wide or horizontal

35. Facing Pages • Two pages that face each other like a book • Keep continuity; a feeling of unity • Be sure graphics touch all four margins at some point

36. Focal Point • DOT EXERCISE • Create a focal point on your layout about 2/3 up the page • Will catch the reader’s eye and draw attention

37. White Space • Important for effective design • Used to set off text or graphics without distracting its readability • Margins and columns can be used for effective white space

38. Columns • Makes page easier to read and adds interest • One column is good for smaller page sizes • Two columns are good for brochures, reports, and catalogs • Three columns are the most common in DTP because they are more readable and flexible

39. Define Gutter or Alley • Space between columns

40. Ruled Lines (Rules) • Horizontal or Vertical lines used to separate columns or text. • Make sure there is enough white space on each side of the line • Text should NEVER TOUCH THE LINES

41. ACTIVITY • Magazine Activity • Introduce the NOTEBOOK PROJECT • Begin INDESIGN CS • Desktop • ToolBox • Measurement Activity • Drawing Activities

42. QUIZ 2 Open Notes