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The Textbook Café: A Student-Centric Study Lounge for Downtown State College

The Textbook Café is a modern lounge designed to meet the diverse academic needs of students in Downtown State College. It provides a comfortable environment tailored for studying, minimizing distractions and maximizing productivity. Unlike traditional cafés, our space features ample seating, mobile furnishings, and natural lighting to create an inviting atmosphere. The café's unique business model includes affordable textbook rentals and competitively priced coffee, ensuring it remains a preferred choice for students. Market research indicates a strong demand, making this venture a promising investment.

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The Textbook Café: A Student-Centric Study Lounge for Downtown State College

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  1. Daniel Rothrock Bobby Raggazino Dustin Betz Alexander Engler BacharSayegh Michael Easterbrook Textbook Cafe

  2. The Problem: Downtown State College • Inconvenient study locations • Limited and uncomfortable seating • Expensive textbooks • Small tables designed for eating • Many of the study areas close early

  3. The Idea: • The Textbook Café • A conveniently located lounge optimally designed for all of a student’s schoolwork and studying needs. • Profits come from two sources • Textbook rentals (memberships) • Coffee sales.

  4. Value Proposition: The Textbook Café is the ideal study spot. • Location • Available to a large portion of students. • Design • Comfortable yet work oriented. • Purpose • A place meant for studying with few distractions. • Modern • An appealing style and desirable environment People would prefer the Textbook Café. • The book rental prices will beat the student bookstore. • The Coffee Prices will beat any coffee shop. • It’s the best option for studying and doing schoolwork.

  5. Market Research • 28,000 students live off-campus • Completed research in the areas of: • Starbuck’s • Irving’s • Dunkin Donuts • Chronic Town • Cozy Thai • Dorms • Apartments • Abba Java

  6. Concept Art

  7. Design Features • Mobile Furnishings • Interior Design • Modern • Minimalist • Natural Lighting • Keurig • Working Walls

  8. 3D Model

  9. Electrical Cost Analysis

  10. Cost Projections First off, how much will it cost just to get started? After calculating the cost of all materials for our café, we estimated an initial cost of at most $50,000. • $150,000 Loan • $100,000 to operate with

  11. Cost Projections • Cash Flow Spreadsheet • Predicts Monthly Financial Pattern

  12. Cost Projections • Three Year Projection • This is a best case scenario.

  13. The Good • Market research demonstrates a demand for a texbook cafe • Operating at our estimated capacity shows profitability • Simple business model allows for easy expansion

  14. The Bad • Initial investments are high given the risk • People like to keep textbooks for future use • Inability to check out books • Potential e-reader growth • Low return on investment

  15. What next?

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