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“An eBusiness Primer”

Discover key lessons for establishing and optimizing your eBusiness with insights on domain registration, marketing integration, and understanding online customer behavior. Learn how to create rich content, utilize analytics, and prioritize security in your digital operations. This guide emphasizes the importance of patience, effective site design, and strategic hosting decisions to build a successful online presence. Equip yourself with vital knowledge to navigate the complexities of eCommerce and enhance customer satisfaction for repeat business.

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“An eBusiness Primer”

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  1. “An eBusiness Primer” Robert Trachtenbergrtrachtenberg@tdosolutions.com Central New York Technology Development Organization

  2. eBusiness Lesson #1 • Claim Your Domain Name • Look for a natural fit with your business name. http://www.networksolutions.com • Protect all trademarks, including model names. • Claim the common name if you can. I.e. – http://www.hockeystick.com

  3. eBusiness Lesson #2 • Treat the Internet as an integrated component of your marketing mix. • Look at the World Wide Web and Electronic Mail as media equivalent to print and broadcast media.

  4. eBusiness Lesson #3 • Walk before you run. • Get connected – dial-up, ISDN, DSL, Cable Router, 56k or T1. For one? For a select few? For all? • Begin with email – move to a one-way secured Web interface and eventually embrace transaction processing • Understand the challenges of each eCommerce/eBusiness model before you invest • Business to Consumer • Business to Business

  5. eBusiness Lesson #4 • Define your target online customers • End users – dealers/distributors - suppliers • Understand what online shoppers/dealers want • What leads you to believe they will buy your products online?

  6. eBusiness Lesson #5 • Make your site information rich!!!! • Contact information • FAQ’s (frequently asked questions) • Company History • Info to support the use of your products.

  7. eBusiness Lesson #6 • Be Patient with Your Expectations • Your business partners are accustomed to established practices. The Internet will ask them to change. • Amazon.com still not making money • Potential customers usually visit on numerous occasions before they place their initial first order. Once you have a satisfied customer, you have a repeat customer!!!

  8. eBusiness Lesson #7 • Collect and analyze information from your site visitors. • Identify the pages and products that are generating the greatest amount of interest. • Redesign your site to take advantage of the marketing information collected by your site. • Tools like WebTrends and Microsoft Site Server are underutilized. • Get an email address. It makes one-to-one correspondence possible.

  9. eBusiness Lesson #8 • Decide how you will host your eBusiness initiative • An internet service provider (ISP) • A commerce service provider (CSP) • Internally on your own server???

  10. eBusiness Lesson #9 • Don’t save money on graphics • First impressions can be lasting impressions. • Your blend of color and supporting images needs to lead to a pleasant experience or, if not well done, it will lead to a “short” shopping experience. • Compress your images for speed.

  11. eBusiness Lesson #10 • Don’t Link to the World • Links lead shoppers away from your site, be careful in providing any links. • If you must, seek a reciprocal link from those that are listed.

  12. eBusiness Lesson #11 • eBusiness Requires Security • To assure data and system integrity • Uses tools of restriction, encryption, signatures, authentication, certificate exchange, signed receipt, verification…… • A Firewall • A Proxy Server • Intrusion (Internal and External) Detection Server Software • SSL – Secure Socket Layer • SET – Secure Electronic Transactions • IPSec – Internet Protocol Security

  13. eBusiness Lesson #12 • Summary - Rules for eBusiness Competitiveness • Find your niche • Know your customer • Offer unbeatable service • Build a well-organized, entertaining site • Give away information

  14. Additional Information • http://www.tdosolutions.com The Central New York Technology Development Organization (TDO) is affiliated with the New York Manufacturing Extension Partnership, a cooperative program of the New York State Science and Technology Foundation and the National Institute of Standards and Technology.

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