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“An eBusiness Primer”

“An eBusiness Primer”. Robert Trachtenberg rtrachtenberg@tdosolutions.com Central New York Technology Development Organization. eBusiness Lesson #1. Claim Your Domain Name Look for a natural fit with your business name. http://www.networksolutions.com

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“An eBusiness Primer”

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  1. “An eBusiness Primer” Robert Trachtenbergrtrachtenberg@tdosolutions.com Central New York Technology Development Organization

  2. eBusiness Lesson #1 • Claim Your Domain Name • Look for a natural fit with your business name. http://www.networksolutions.com • Protect all trademarks, including model names. • Claim the common name if you can. I.e. – http://www.hockeystick.com

  3. eBusiness Lesson #2 • Treat the Internet as an integrated component of your marketing mix. • Look at the World Wide Web and Electronic Mail as media equivalent to print and broadcast media.

  4. eBusiness Lesson #3 • Walk before you run. • Get connected – dial-up, ISDN, DSL, Cable Router, 56k or T1. For one? For a select few? For all? • Begin with email – move to a one-way secured Web interface and eventually embrace transaction processing • Understand the challenges of each eCommerce/eBusiness model before you invest • Business to Consumer • Business to Business

  5. eBusiness Lesson #4 • Define your target online customers • End users – dealers/distributors - suppliers • Understand what online shoppers/dealers want • What leads you to believe they will buy your products online?

  6. eBusiness Lesson #5 • Make your site information rich!!!! • Contact information • FAQ’s (frequently asked questions) • Company History • Info to support the use of your products.

  7. eBusiness Lesson #6 • Be Patient with Your Expectations • Your business partners are accustomed to established practices. The Internet will ask them to change. • Amazon.com still not making money • Potential customers usually visit on numerous occasions before they place their initial first order. Once you have a satisfied customer, you have a repeat customer!!!

  8. eBusiness Lesson #7 • Collect and analyze information from your site visitors. • Identify the pages and products that are generating the greatest amount of interest. • Redesign your site to take advantage of the marketing information collected by your site. • Tools like WebTrends and Microsoft Site Server are underutilized. • Get an email address. It makes one-to-one correspondence possible.

  9. eBusiness Lesson #8 • Decide how you will host your eBusiness initiative • An internet service provider (ISP) • A commerce service provider (CSP) • Internally on your own server???

  10. eBusiness Lesson #9 • Don’t save money on graphics • First impressions can be lasting impressions. • Your blend of color and supporting images needs to lead to a pleasant experience or, if not well done, it will lead to a “short” shopping experience. • Compress your images for speed.

  11. eBusiness Lesson #10 • Don’t Link to the World • Links lead shoppers away from your site, be careful in providing any links. • If you must, seek a reciprocal link from those that are listed.

  12. eBusiness Lesson #11 • eBusiness Requires Security • To assure data and system integrity • Uses tools of restriction, encryption, signatures, authentication, certificate exchange, signed receipt, verification…… • A Firewall • A Proxy Server • Intrusion (Internal and External) Detection Server Software • SSL – Secure Socket Layer • SET – Secure Electronic Transactions • IPSec – Internet Protocol Security

  13. eBusiness Lesson #12 • Summary - Rules for eBusiness Competitiveness • Find your niche • Know your customer • Offer unbeatable service • Build a well-organized, entertaining site • Give away information

  14. Additional Information • http://www.tdosolutions.com The Central New York Technology Development Organization (TDO) is affiliated with the New York Manufacturing Extension Partnership, a cooperative program of the New York State Science and Technology Foundation and the National Institute of Standards and Technology.

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