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Andhika Ramdhan Gilang Derana Ivan Hadwin Putri Yuanisa Yunus Rizki Darmawan Yogi Prayogo

Andhika Ramdhan Gilang Derana Ivan Hadwin Putri Yuanisa Yunus Rizki Darmawan Yogi Prayogo. Agenda. Evolution of Self-Service. Theory : ROLE of TECHNOLOGY in the service encounter. TECHNOLOGY. CUSTOMER. SERVER. Technology – Generated Service Encounter (SELF SERVICE). EXAMPLE :

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Andhika Ramdhan Gilang Derana Ivan Hadwin Putri Yuanisa Yunus Rizki Darmawan Yogi Prayogo

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  1. AndhikaRamdhan GilangDerana Ivan Hadwin Putri Yuanisa Yunus RizkiDarmawan Yogi Prayogo
  2. Agenda
  3. Evolution of Self-Service
  4. Theory : ROLE of TECHNOLOGY in the service encounter TECHNOLOGY CUSTOMER SERVER Technology – Generated Service Encounter (SELF SERVICE) EXAMPLE : www.Amazon.com
  5. Konsumen
  6. CASE QUESTION
  7. Amazon’s E-Business Model Direct-to-Customers  Provides goods or services directly to the customer Barnes & Noble: Before & After
  8. Case Question #1 – B&N
  9. Case Question #2 Willl amazon continue to be successful againts “click-and-mortar” competitors such as Barnes & Noble?
  10. Pets Drugs Brand Image Risk
  11. FUTURE RETAILING Future retailer : based on technology Customer satisfaction : PAST Customer value: FUTURE
  12. ANSWER Future retailer : based on technology YES
  13. terima kasihthank youdanke شكراdank ugraciasgrazie감사합니다ありがとうспасибоMerciobrigado謝謝
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