1. Lakshmi M. Grama Senior Digital Strategist National Cancer Institute, NIH Digital Services Innovation Center, GSA. Structured content and open content models

2. future-ready content?

3. Future-Ready Content Is Adaptable & Reusable

4. After the Housing Bust, Revisiting Home Ownership

8. “Create Once, Publish Everywhere”NPR’s Mantra

9. Future-Ready Content Is Structured & Modular

12. More familiar structured content

13. From epicurious…… Recipe Types • Recipe • Title • Byline • Publication Attribution • Yield • Active Time • Total Time • Teaser • Image • Preparation • Main Ingredients • Servings • Cooking/Prep Time • Nutritional Information Related Wines Related Recipes Related Diets Related Menus Reviews

14. …and one from Whole Foods

15. Whole Foods’ Recipe Content Model • Recipe • Title • Servings • Teaser • Image • Ingredients • Method • Nutritional Information Related Recipes Special Diets Featured Recipes Reviews

16. Future-Ready Content Is Findable

17. Structure + Metadata Increases Findability Google result with rich snippets for video Google result without rich snippets for video

18. Shared and Open Content Models

19. One of the four main pillars of the Digital Government Strategy is to develop : • “an information-centric approach” • “moves us from managing ‘documents’ to managing discrete pieces of open data and content which can be tagged, shared, secured, mashed up and presented in the way that is most useful for the consumer of that information.” Digital government strategy

20. Content models are representations of content structure They are platform agnostic Critical for content management and content presentation Enables easier syndication and mashups with content Can shape future-ready content Content Models

21. Standards for content authoring • DITA • DocBook • Standards for web publishing • Microdata • RDFa/RDFaLite Standards for content models

22. RDFa and RDFa Lite • Official standard from W3C standards for content models

23. Microdata Standards for content models

24. Structured & Open Content Models

25. So we are not reinventing the wheel every time So we can adopt, adapt, and extend for our needs So others can take our content and reuse, mashup more efficiently Why shared & Open content models?

28. Structured and Open Content Models Working Group • Sponsored by the Digital Services Innovation Center • Identified key thought leaders in this area to participate • Open to others interested in this area Cross-Agency Working Group

29. Working group members • Bill Brantley, OPM • Gong Chen, FDA • Allison Gould, US Courts • Matt Harmon, FEMA • Bill Hazard, Census • Jill James, Education • Mary Maher, USDA • Dan Munz, CFPB • Russell O’Neill, GSA • Robert Rand, SEC • Fred Smith, CDC • Wayne Whitten, SSA • Lakshmi Grama, NIH

30. Some members up close & Personal

31. Review existing content models and schemas - • Develop new or adapt existing content models for 1-2 commonly-used content types in government web content • Socialize the content models with the larger government web community What the Working Group is doing

32. Articlulated the value of shared and open content models for “future ready” information dissemination Identified content types that are common across federal government content Began development of a preliminary model for Events First Working Group Meeting - September

34. Complete version 1.0 of Event model • Identify and develop another content model • Article, FAQ, or something else • Socialize the models so people can begin using them • Plan for the future development and nurturing of the models What we Still need to do

35. Gwynne Kostin Director, Digital Services Innovation Center • Jacob Parcell Manager, Mobile Programs, Digital Services Innovation Center Thanks to our sponsors

36. Questions/suggestions Lakshmi Grama lgrama@mail.nih.gov