NAME / SCHOOL / DATE

1. NAME / SCHOOL / DATE

2. Dear ___________ (Decision Maker), (This is your opportunity to pitch IdeaPaint to whomever makes the decisions at your school or in your school district. We encourage you to play with the sample text below to make it work for your school’s specific needs. Good luck!) We/I have found a product that we/I believe to hold transformative power. An ever-growing list of schools around the world have witnessed IdeaPaint inspire students and change the learning process. It can turn our entire building, classroom by classroom, into an environment that doesn’t just believe in coloring outside the lines, but acts on it. IdeaPaint turns virtually anything you can paint in the classroom into a high-performance dry-erase surface. Using IdeaPaint maximizes the space our staff and students need to collaborate, interact and discover new ways of learning. No matter where you use it, minds will open and fill with big ideas. IdeaPaint is also one of the most environmentally responsible dry-erase products on the market. It delivers more writing surface with far less environmental impact and is the only dry-erase paint product to achieve GREENGUARD certification. Schools across the globe are turning to IdeaPaint to create classrooms that are collaborative, cost-effective and safe for their students. It is our/my hope that you will consider the benefits IdeaPaint would offer not just our students and staff, but our larger community as it recommits itself to the creative process. Sincerely, ____________ (Your and other IdeaPaint supporters’ names)

3. Professors and teachers of every discipline can use IdeaPaint to educate, inspire and motivate students of all ages. A single coat will turn any space into a 360º learning environment. IdeaPaint can be used in innumerable ways. Here are just a few: RESURFACEold whiteboards and chalkboards TRANSFORMspaces into creative learning stations: - desks - walls - lockers - doors ENLIVENthe entire school community: - lockers - hallways - gymnasiums - cafeterias

5. Charlestown, MA At the Warren-Prescott School in Charlestown, MA the proof is in the paint and in the participation. Tasked with finding an alternative to dust-producing chalkboards, a school parent suggested IdeaPaint as a safe (we are GREENGUARD certified) and stimulating substitute. What ensued has come to represent an emblematic transformation. 8th grade teacher Scott Frost testifies: “At the middle school level in an urban setting, the ability to engage students in learning is often a difficult task. The tables have been instrumental in fostering student engagement. Currently I have a student that until now has avoided most classroom work. The ability to write on the tables has brought this student into the classroom community. He now sees the table as a medium different from the traditional notebook and as a source of imagination, and this has somehow mollified his previous disengagement.” - For more on how IdeaPaint parallels Mr. Frost’s pedagogy: http://bit.ly/Warren-Prescott

6. Dorchester, MA Last year, the Dever-McCormack School in Dorchester, MA was one of 35 schools designated by the state as a “Turnaround School.” Director of Operations, Sarah McLaughlin, strategically chose IdeaPaint to support the school’s goal of improving student achievement through high quality instruction. For McLaughlin, this didn’t mean just resurfacing old chalkboards, but committing to the IdeaPaint 360° model and transforming the entire school. Students’ desks and work tables have been painted, as has the main wall of the new auditorium. McLaughlin, as well as the diverse student body and young faculty at the Dever-McCormack School, have already begun to feel the effects. “The instruction we are seeing with IdeaPaint chalkboards is far more clear for students, far more engaging and motivating, and allows the teachers the tools they need to best deliver the instruction we want to see.” At the same time, she says, “the IdeaPaint surfaces really encourage student participation and lead students—many of whom were reticent to contribute to class discussion previously—to be excited about their lessons.”That’s a pretty quick turnaround. - For more on the Dever-McCormack School: http://bit.ly/DeverMcCormack

7. Cambridge, MA MIT maintains a global reputation for being at the forefront of innovation. One of the Institute’s many exemplary research facilities is the Entrepreneurship Center where IdeaPaint has been fully integrated throughout; in conference rooms, offices and hallways, creating a 360° collaborative environment. Managing Director Bill Aulet describes the immediate effect IdeaPaint had on the E-Center: “The day we put IdeaPaint's whiteboard paint in to try it in one room, we realized that people were flocking to that room. And it wasn't just the fact that they could write on the wall, it was the fact that it was unconstrained space. The fact that they could write from the ceiling down to the ground unleashed some sort of creativity that we hadn't seen otherwise. The collaboration is much more rapid, and we found that to be incredibly important because when you're a start-up you need to time-compress your innovation.” - For the entire E-center story: http://bit.ly/E-Center

8. Classroom costs are high and many administrators are faced with a fixed budget for capital improvements. IdeaPaint can help. With one coat, any smooth surface is converted into a dynamic and creative space. Resurfacing is another cost-effective option. IdeaPaint increases the lifespan of existing chalkboards and eliminates replacement and removal costs. IdeaPaint is the most flexible, durable and cost-effective dry-erase solution on the market. It can be applied to any smooth surface, outperforms and outlasts the leading dry-erase options and works better with all brands of dry-erase markers. AWARDS - Best of NeoCon Innovation - Best of NeoCon Gold in Wall Treatments - Building Magazine's Grand Prize for Unique Solutions - Green Star Award from Interior Design Magazine - Metropolitan Home Design 100

9. Milford, MA Milford High School math teacher Jen Letourneau knows first-hand that making department-wide improvements requires creative thinking. When Jen and her department head priced out traditional porcelain whiteboards to replace their 1970s chalkboards, they discovered that the high replacement costs would limit them to improving just a few of the 13 math classrooms. Committed to improving every classroom, Jen set out to find a better solution and she found IdeaPaint. Jen discovered that she was able to convert all 13 classrooms, over 26 chalkboards in all, to dry-erase whiteboards for the same price as just a small handful of porcelain whiteboards."For us, it was a really big deal," Jen explains. "Because in schools we have tight budgets, and we can't always consider doing a global change for a department like that." - See more from the Milford makeover:http://bit.ly/MiltonHS Palmer, AK Over the course of a two-year period, the Operations & Maintenance Department at the Mat-Su Borough School District in Palmer, Alaska plans to refurbish all of the Districts' old whiteboards and chalkboards into new, high-performing dry-erase surfaces with IdeaPaint. Don Carney, Assistant Director of Operations and Maintenance, reports that resurfacing old whiteboards and chalkboards with IdeaPaint saves the District about 66% in purchase, installation, upkeep, and replacement costs. - To learn more about the figures and findings from Mat-Su Borough’s overhaul, read here:http://bit.ly/Mat-SuBorough

10. Thanks to technology, a paperless classroom is in sight. Soon every teacher will give lectures, exams and collect homework without harming a single tree. IdeaPaint can help you save paper, eliminate chalk dust and contribute to a greener learning environment. We’re one of the most environmentally responsible dry-erase product on the market. MATERIALSMillions of worn out and unwanted whiteboards and blackboards end up in landfills each year. With IdeaPaint, there’s nothing to throw out. You apply it directly over the existing wall, blackboard or surface in your school. If you have to make a change, just paint over it. IdeaPaint can even restore your old whiteboards and add years to their life. AIR QUALITYMany dry-erase surfaces contain formaldehyde, which slowly releases gas and diminishes indoor air quality for the life of the product. IdeaPaint is formaldehyde-free, conforms to all U.S. EPA regulations (including California) and does not produce any harmful gas once it’s dry. RESPIRATORYSwitching to a dry-erase surface can also help protect students with allergies and asthma and keep chalk dust from damaging your electronics. ENERGYTraditional dry-erase boards require baking and curing procedures that consume large of amounts of energy. IdeaPaint is simply stirred. And because our product is much lighter and smaller, it requires less material and fuel to ship.

11. Makeover Contest Inviting all innovators! This fall, IdeaPaint launches theIdeaPaint360°Makeover Contest- an incredible opportunity for any school to transform their learning environment. Complete with a visit and consultation by the IdeaPaint team, the 360° Makeover is a collaborative endeavor. Our team will work with you to transform your classroom of choice into a learning environment that you and your students will love. - Tell us your story at:www.ideapaint360.com

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