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Communicators as Change Makers
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Presentation Transcript
Communicators as Change Makers November 7th, 2017
ESTABLISH THE WHY
CONNECT NEED TO FELT
BUILD AUTHENTIC ENGAGEMENT
INVITE STAKEHOLDERS TO BEPRODUCERS, NOT CONSUMERS OF CHANGE
ANIMATE THROUGH STORIES
HOW DOES WHERE WE’RE GOING FIT WITHIN THE STORY OF WHO WE ARE?
WORDS SYMBOLS BEHAVIOURS
CREATE SHARED MEANING
IF I CAN’T GIVE YOU CONTENT I’LL GIVE YOU CONTEXT
CONNECT TO SOCIAL PROOF
WHAT IS CHANGING? WHY? WHAT IS STAYING THE SAME? WHAT IS EXPECTED OF ME?
PITFALLS TO AVOID
www.ingeniumcommunications.com/Associations @carolinekealey caroline@ingeniumcommunications.com www.ingeniumcommunications.com
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