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Delivering 4G: Enhancing Customer Experience and Monetizing Mobile Data

In this session led by Vin Costello at IEEE CQR, we examine the promise of 4G technology amid the mobile data tsunami, which is projected to reach 1 billion connections by 2012 and generate global revenues of $374 billion by 2014. Key strategies for ensuring 4G meets customer expectations are discussed, including application-aware networks, personalized service plans, and the analytics foundation necessary for effective policy and charging. The focus is on enhancing Quality of Experience (QoE) through customized solutions that align with user behavior, ensuring greater flexibility and satisfaction.

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Delivering 4G: Enhancing Customer Experience and Monetizing Mobile Data

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Presentation Transcript

  1. Allot Communications 4G – Delivering the Promise Vin Costello – IEEE CQR

  2. Mobile Data Tsunami Global Mobile Broadband Connections by Technology 1 billion mobile broadband connections by 2012 • Global mobile data revenues $374 billion by 2014 • >100 million LTE connection by 2014 Source: Pyramid Research, Heavy Reading

  3. Session Challenge How do we make sure that 4G is really a better customer experience?

  4. Monetizing Mobile Data while Enhancing QoE • Application-Aware Networks • Service Intelligence • Personalized Service Plans • Policy and Charging • Analytics

  5. Awareness is the Foundation Allot Company Confidential –2011

  6. Usage Reports Internet Personalized Service Plans eNodeB PCRF Billing System Analytics Captive Portal Subscriber ApplicationPlans Application Usage Reports • Top-Up • Renew Pre-Paid • Upgrade Post-Paid Per-Subscriber Bandwidth Usage Count General Usage Bucket Application Specific Bucket (1 of N) (e.g. VideoStreaming) HTTP Redirect Service Plan Enforcement Boosted Data Rate

  7. Benefits to the Customer • QoS: Higher Quality of Service • Personalization: Data plans matching network use • Flexibility: More service/plan choices

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