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Lesson 1.1 Genesis of SEM. History of SEM. Lesson 1.1. What is SEM?. Acronym for:. S ports and E ntertainment M arketing. History of SEM. Lesson 1.1. The Evolution of SEM. SEM is a relatively new concept. Forms of sports marketing started as early as
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Lesson 1.1 Genesis of SEM
History of SEM Lesson 1.1 What is SEM? Acronym for: Sportsand Entertainment Marketing
History of SEM Lesson 1.1 The Evolution of SEM SEM is a relatively new concept • Forms of sports marketing started as early as 1858 (first known athletic event to charge admission took place at a baseball game) • Entertainment as we know it today (movies, • radio, television, music) exploded from 1900 • on, and as technology improved, so did the • products being offered
History of SEM Lesson 1.1 The Evolution of SEM SEM is a relatively new concept • The 1900’s also brought the advent of • carnivals, amusement parks, and theme parks • which evolved from (but did not completely • replace) fairs, circuses and festivals
History of SEM Lesson 1.1 The Evolution of SEM Many events influenced growth • Evolved as fan support grew with willingness • to spend discretionary income on sports • Emergence of radio and television increase • exposure to sports.
History of SEM Lesson 1.1 The Evolution of SEM • Corporations began to see the benefit with sports affiliations, resulting in a sponsorship boom • Celebrity endorsements and naming rights deals became common industry practice • Advancement of technologies making it easier to consume sports and entertainment while more sports and entertainment properties are introduced
History of SEM Lesson 1.1 Industry Size & Scope • The sports business industry is one of the • largest and fastest growing industries in the • United States • Research conducted in 2013 by Plunkett Research estimates the overall size of the entire sports industry in the U.S. is around $470 billion
History of SEM Lesson 1.1 Industry Size & Scope How does thesportsindustry stack up against other industries?
History of SEM Lesson 1.1 Sports Industry Revenue Streams Sports goods equipment (retailers) $42.6B Racetracks, sports teams & other spectator sports $33.1B “Big 4” U.S. sports leagues $22.7B Fitness and recreation $21.8B NCAA sports $.87 NASCAR $.61 0 5 10 15 20 25 30 35 40 60 80 Overall Spending (In Billions) Source:Plunkett's Sports Industry Almanac
History of SEM Lesson 1.1 Industry Size & Scope • Entertainment industry extends from movies, • television and radio, to theatre, home • entertainment, amusement/theme parks, • gaming and much more • Consumers have shown an insatiable • appetite for entertainment resulting in an • industry boom
History of SEM Lesson 1.1 Broadly measured, the entertainment and media industry spans multiple sectors • There are 9,566 FM radio stations in the United States • Over 1.4 billion movie tickets are sold each year in U.S. theaters • Analysts at Veronis Suhler Stevenson estimate that total U.S. communications and media spending hit $1.12 trillion in 2012 (up from only about $891.5 billion in 2008) and will grow to $1.416 trillion in 2014
History of SEM Lesson 1.1 Broadly measured, the entertainment and media industry spans multiple sectors • Of the 50 billion+ downloads sold in the history of the iTunes store, 15 of the 25 most downloaded apps ever are games
History of SEM Lesson 1.1 Entertainment Industry Revenue Streams Film/theatrical/DVD $91 B TV broadcast and cable $80B Music industry $76B Electronic gaming $18B Amusement/theme park $12B Theatrical productions $7B 0 10 20 30 40 50 60 70 80 90 Overall Revenue (In Billions) Source:U.S. Census