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Discover the RAZEM Package: A Powerful Advertising Solution with National Reach

The RAZEM package offers an innovative advertising solution by combining three leading Polish dailies: Gazeta Wyborcza, Super Express, and Metro. This comprehensive offer not only enhances brand visibility but also provides a cost-effective option, with savings reaching up to 29% compared to standard rates. Each publication caters to diverse reader interests and demographics, ensuring high engagement and reach, particularly among influential target groups. Advertisers can capitalize on this opportunity to engage millions weekly and elevate their brand presence throughout Poland.

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Discover the RAZEM Package: A Powerful Advertising Solution with National Reach

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  1. coverage first…

  2. The RAZEM package combines three different national dailies Gazeta Wyborcza is the country’s biggest opinion-leading daily. It is made by experienced editors, journalists and press photographers. “Gazeta” is a nationwide daily newspaper with local pages. Each copy contains at least three elements: the Poland-wide main jacket, local pages prepared by one of 23 local editorial offices, and a thematic supplement, i.e. on Mondays: Gazeta Praca (Recruitment), Gazeta Sport (Sport) and Ludzie i Pieniądze (People and Money); on Tuesdays: Gazeta Komunikaty (Announcements); on Wednesdays: Gazeta Dom (Real Estate); on Thursdays: Duży Format (Large Format); on Fridays: Gazeta Co Jest Grane (What’s Up) and Gazeta Telewizyjna (TV Guide); and on Saturdays: Wysokie Obcasy (High Heels) and Turystyka (Travel). Gazeta is a very important platform for the public debate and essential source of information for its readers. It is known for initiating and supporting the most important national and local social, educational and cultural campaigns which are recognised by the readers and receive prestigious awards. Gazeta’s offer for advertisers includes: a possibility of conducting non-standard campaigns, the use of a two-media package, and a wide range of tailor-made advertising solutions, which are a compilation of all media from the Agora portfolio. Super Express – the bravest national daily and first Polish tabloid Each day it brings the most current news from various fields of the social and political life, and ensures entertainment. It reports the latest facts from Poland and abroad. It shows the life of the rich and famous. It becomes involved in solving important social problems. It advises its readers on matters that are important to them. Thanks to its regular supplements and thematic sections, Super Express fully satisfies the needs of the readers interested in the world around them. On Fridays the daily includes a popular TV guide – SUPER EXPRESS TV. Coming out in Poland’s largest cities, Metro daily is the first serious newspaper that focuses on matters of concern to young urban readers. The title is appreciated not only be readers but also by the industry organisations. On two occasions Metro was named the Premium Brand and won a few honours in the competitions, such as INCQC, Chimera or Grand Front. This year it was recognised by the jury of the World Young Reader Prize (WAN-IFRA), a competition which rewards press projects that have special influence on the readership development among young people.

  3. -27% -28% -29% Advertising costs lower by as much as 29% Percentage by which the package advertising costs are lower than the costs of reach according to standard ratesselected days of the week Monday edition Ordinary edition (Tuesday–Thursday) Friday edition Thanks to the package offer, advertising costs are lower than non-package advertising costs in the selected dailies. By buying the RAZEM package, advertisers may save even 29% of the amount which they would need to pay for the dailies offered based on standard rates. Comparison of rates for a 1/1 colour advert on the editorial page (without the choice of page)

  4. Monday Tuesday Wednesday Thursday Friday -31% -23% -15% -20% -20% Proportion of the target group [%] Gazeta Wyborcza + Super Express + Metro Fakt + Przegląd Sportowy + Sport Each day we reach a greater number of people Readership of the RAZEM package dailies selected days of the week The total reach of the offered dailies ranges from approx. 3.4 million people (Tuesday editions) to4.4 million people (Friday editions). The reach of each of the editions available under the RAZEM package (Monday through Friday) is bigger than the total reach of the corresponding editions of the Axel Springer daily newspapers. Additionally, the Tuesday editions of the dailies included in the RAZEM package reach a greater number of people compared to the most read editions of the ASP dailies (Monday, Friday, Thursday). Source: Polish Readership Survey, conducted by MillwardBrown SMG/KRC, July 2008–June 2009, S = 48,696, RDW indicator; developed by Agora SA

  5. Size of residential location Age Education 3,2 mln 3,5 mln 2,5 mln 1,6 mln 1,7 mln 2,0 mln Number of readers Number of readers Number of readers High reach among attractive target groups Readership of Friday editions Proportion of the target group [%] The Friday editions of theRAZEMpackage dailies reach 4.4 million people, i.e. by 1.3 million people more compared to the Friday editions of the Axel Springer dailies. Moreover, theRAZEMpackage guarantees a greater advertising reach among people with the highest occupational activity (25–54 years of age), with secondary or higher education, and living in cities. Source: Polish Readership Survey, conducted by MillwardBrown SMG/KRC, July 2008–June 2009, S = 48,696, RDW indicator – Friday; developed by Agora SA

  6. Net income per household Social and professional status 1,7 mln 1,4 mln 0,6 mln 0,8 mln Number of readers Number of readers High reach among attractive target groups Readership of Friday editions Proportion of the target group [%] In addition to a higher reach among the general group (by 1.3 million people), the Friday editions of the RAZEM package dailies guarantee a higher advertising reach (compared to the Friday editions of the Axel Springer dailies) among people with a higher social & professional status and those whose declared household income exceeds PLN 2,500. Source: Polish Readership Survey, conducted by MillwardBrown SMG/KRC, July 2008–June 2009, S = 48,696, RDW indicator – Friday; *unskilled workers / workers doing simple jobs; **housekeepers / other / no answer; developed by Agora SA

  7. DAY OF EXPOSURE SIZE Advertisement Rate Card Ordinary edition: Tuesday–Thursday The offer includes other editorial pages. Additional charge for the right page: 10% Agora SA stipulates that it shall not bear any responsibility for a so-called “wrong context” of advertising, i.e.placement of an advertisement next to the content whose nature does not correspond with the character of the placed advertisement. coverage first…

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