1 / 17

The Entertainment Industry

The Entertainment Industry. And Leisure Begot Entertainment Chapter 1. Entertainment concepts. Leisure time - activity outside of work Performance - engaging activity Game playing - amusement with an element of chance. Leisure as big business. Changing demographics

ksena
Télécharger la présentation

The Entertainment Industry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Entertainment Industry And Leisure Begot Entertainment Chapter 1

  2. Entertainment concepts • Leisure time - activity outside of work • Performance - engaging activity • Game playing - amusement with an element of chance

  3. Leisure as big business • Changing demographics • Annual revenues of over $100 billion • Triad - amusement, entertainment, recreation leisure activities • Ent. content - live performances, interactive experiences, media

  4. Entertainment experiences • Passive - absorbing only • Educational - active engagement in problem solving • Escapist - immersion providing a respite from real life and work (parks, games) • Esthetic - immersion in cultural experiences (art, nature)

  5. Cirque de Soleil’s Ka

  6. Theoretical principles • Perishability • Intangibility • Temporality • Sociability

  7. Play theory • Voluntary activity • Apart from reality • Limited by time and place • Rules based • Social community • Symbolic secrecy • Has rituals, ceremony and venues • Four types of play as pleasure

  8. Gaming • Competition based - skill • Chance based - gambling • 5.3 million online game players in US • Most potential for growth in Asia

  9. Experience forms • Live performance as dance, opera, musical concerts, theater, circus, sports • Geographical destinations and places • Attractions and themed venues or places where entertainment is contained • Media, including television and movies • Celebrities and stars who perform

  10. New York’s Guggenheim Museum

  11. Star Power - Johnny Depp

  12. Industry nuances • Global ad agencies • Volatility & cannibalism • Entertainment moguls • Audience-based economics • Ethics

  13. McCann Erickson DDB Worldwide Western Media Grey Advertising TWBA Young & Rubicam Saatchi & Saatchi Columbia pictures Universal Disney Warner Bros. ABC TV Showtime, Sony News Corp. Global ad agenciesagency client

  14. Entertainment moguls • Barry Diller - Internet and retail empire • Rupert Murdock - News Corp, MySpace • Robert Iger - Disney • Judy McGrath - MTV • Leslie Moonvess - CBS

  15. Industry economics • Few popular products offset losses • Large per-unit marketing expenditures • Ancillary markets have large returns • High capital costs • Fixed production costs • Unique & original products • Technological advances for masses • New delivery methods evolving

  16. Ethical issues • News quid-pro-quo • Reviewer payoffs • Radio DJ payola • Talent, modeling agencies into fraud • TV code of self-regulation • Codes of ethics - conflict of interest, confidentiality

  17. Questions for discussion • How have the changes in the way we experience leisure time been reflected in the significant growth of the industry? • What role do ethics and codes of ethics play in entertainment marketing? • What recent mergers have impacted the industry? How?

More Related