1 / 52

U.S. Entertainment Industry:

U.S. Entertainment Industry:. 2006 Market Statistics. MPA Worldwide Market Research & Analysis. Table of Contents. Box Office . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-5 Admissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6-9

rehan
Télécharger la présentation

U.S. Entertainment Industry:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. U.S. Entertainment Industry: 2006 Market Statistics MPA Worldwide Market Research & Analysis

  2. Table of Contents Box Office . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3-5 Admissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6-9 Films Released . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10-12 Ratings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13-14 Theatrical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15-23 Theatrical Costs . . . . . . . . . . . . . . . . . . 15-16 Negative Costs . . . . . . . . . . . . . . . . . . 17 Marketing Costs . . . . . . . . . . . . . . . . . 18-20 Screens . . . . . . . . . . . . . . . . . . . . . . . . 21-22 Theaters . . . . . . . . . . . . . . . . . . . . . . . 23 Employment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24-25 Home Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26-34 Penetration . . . . . . . . . . . . . . . . . . . . . 26-27 VCR & DVD Statistics . . . . . . . . . . . . . 28-29 DVD Statistics . . . . . . . . . . . . . . . . . . . 30-34 Television . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35-41 Television Statistics . . . . . . . . . . . . . . . 35-36 Cable & Satellite Statistics . . . . . . . . . 37-41 Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42-48 PC Statistics . . . . . . . . . . . . . . . . . . . . . 42-43 Internet Statistics . . . . . . . . . . . . . . . . . 44-48 Media Consumption . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49-52 Page 2

  3. U.S. Entertainment Industry: 2006 Market Statistics Box Office The U.S. box office rebounded in 2006 with $9.49 billion, a 5.5% gain. Box Office Trends +5.5% -0.3% +0.5% -5.7% Source: MPAA Page 3

  4. U.S. Entertainment Industry: 2006 Market Statistics Box Office Box Office Growth Box Office has grown $3.6 billion over the last 10 years and $5.7 billion over the last 20. Source: MPAA Page 4

  5. U.S. Entertainment Industry: 2006 Market Statistics Box Office 3 of the top 5 openers in 2006 were sequels, with the second Pirates of the Caribbean installment, Pirates of the Caribbean: Dead Man’s Chest, taking the top spot with $135.6 million. 2006 High Grossing Opening Weekend Opening Weekend Highest Grossing film: 2006: $135.6 million 1996: $56.8 million Source: Variety Page 5

  6. U.S. Entertainment Industry: 2006 Market Statistics Admissions A 3-year decline in ticket sales ended in 2006 when 1.45 billion tickets were sold, a 3.3% increase. Admissions Trends +3.3% -4.0% -2.4% -8.7% Source: MPAA Page 6

  7. U.S. Entertainment Industry: 2006 Market Statistics Admissions Admissions Growth In 2006, admissions gained 3.3%, ending a 3-year decline. Note: 1989 to present based on NATO average ticket price Source: MPAA Page 7

  8. U.S. Entertainment Industry: 2006 Market Statistics Admissions Admissions Trends per Capita Source: MPAA Page 8

  9. U.S. Entertainment Industry: 2006 Market Statistics Admissions Average Annual Admission Price Note: NATO average ticket price based on a survey by Goodman & Company and reflects average price paid for all admissions to movie theaters, inclusive of first run, subsequent runs, senior citizens, children, and all special pricing. Source: MPAA, Bureau of Labor Statistics Page 9

  10. U.S. Entertainment Industry: 2006 Market Statistics Films Released Number of Theatrical Films Produced, Rated, & Released Note: Films rated may be higher than films produced for a given year because films may be rated or rerated months or even years after production. Source: MPAA Page 10

  11. U.S. Entertainment Industry: 2006 Market Statistics Films Released There were 12% more films released in 2006 than in 2005. MPAA new releases grossed an average of $32.7 million. Feature Films Released in the US Source: MPAA Page 11

  12. U.S. Entertainment Industry: 2006 Market Statistics Films Released Feature Films Released in the US Source: MPAA Page 12

  13. U.S. Entertainment Industry: 2006 Market Statistics Ratings In 2006, 13 of the top 20 films were rated PG-13. PG and PG-13 films account for 85% of 2006’s top 20 films. 2006 Top 20 Films by Rating 2 1 4 13 films Includes box office data as of February 2007 Source: MPAA, Nielsen EDI Page 13

  14. U.S. Entertainment Industry: 2006 Market Statistics Ratings Top Grossing Films by Rating: 1968 to 2006 Percent of Films by Rating 1968 to 2006 Source: MPAA, Nielsen EDI Page 14

  15. U.S. Entertainment Industry: 2006 Market Statistics Theatrical Costs MPAA Member Company Average Theatrical Costs $105.8 $100.5 $99.7 $100.3 $78.2 Millions USD Source: MPAA Note: All data adjusted to exclude MGM. Page 15

  16. U.S. Entertainment Industry: 2006 Market Statistics Theatrical Costs MPAA Member Subsidiary/Affiliate* Average Theatrical Costs $62.0 $48.5 $45.4 $40.4 $38.7 Millions USD * Subsidiaries and affiliates include studio “classics” and specialty divisions such as Fox Searchlight, Miramax, New Line, Sony Pictures Classics, etc. Source: MPAA Note: All data adjusted to exclude MGM. Page 16

  17. U.S. Entertainment Industry: 2006 Market Statistics Theatrical Costs Average Negative Costs (includes production costs, studio overhead and capitalized interest) * Subsidiaries and affiliates include studio “classics” and specialty divisions such as Fox Searchlight, Miramax, New Line, Sony Pictures Classics, etc. Source: MPAA Note: All data adjusted to exclude MGM. Page 17

  18. U.S. Entertainment Industry: 2006 Market Statistics Theatrical Costs Average Marketing Costs of New Feature Films * Subsidiaries and affiliates include studio “classics” and specialty divisions such as Fox Searchlight, Miramax, New Line, Sony Pictures Classics, etc. Source: MPAA Note: All data adjusted to exclude MGM. Page 18

  19. U.S. Entertainment Industry: 2006 Market Statistics Theatrical Costs MPAA Member Company Distribution of Advertising Costs by Media • Other Media includes: • Cable TV • Radio • Magazines • Billboards • Other Non-Media includes: • Production/Creative Services • Exhibitor Services • Promotion & Publicity • Market Research Source: MPAA Note: All data adjusted to exclude MGM. Page 19

  20. U.S. Entertainment Industry: 2006 Market Statistics Theatrical Costs MPAA Member Subsidiary/Affiliate* Distribution of Advertising Costs by Media • Other Media includes: • Cable TV • Radio • Magazines • Billboards • Other Non-Media includes: • Production/Creative Services • Exhibitor Services • Promotion & Publicity • Market Research * Subsidiaries and affiliates include studio “classics” and specialty divisions such as Fox Searchlight, Miramax, New Line, Sony Pictures Classics, etc. Source: MPAA Note: All data adjusted to exclude MGM. Page 20

  21. U.S. Entertainment Industry: 2006 Market Statistics Theatrical Total Number of Screens Source: Nielsen EDI Page 21

  22. U.S. Entertainment Industry: 2006 Market Statistics Theatrical Worldwide Digital Cinema Screens* 253% 154% 76% 19% 308% 30% Source: Screen Digest *Historical figures updated by source Page 22

  23. U.S. Entertainment Industry: 2006 Market Statistics Theatrical Theaters by Number of Screens 2006 Total Number of Theaters: 6,356 Source: Nielsen EDI Page 23

  24. U.S. Entertainment Industry: 2006 Market Statistics Employment US Motion Picture Industry Employment Areas (000s) Source: Bureau of Labor Statistics * 2006 figure is preliminary Page 24

  25. U.S. Entertainment Industry: 2006 Market Statistics Employment Motion Picture Industry Employment Areas Source: Bureau of Labor Statistics Page 25

  26. U.S. Entertainment Industry: 2006 Market Statistics Home Video VCR Penetration in US TV Households Source: Nielsen Media Research Page 26

  27. U.S. Entertainment Industry: 2006 Market Statistics Home Video DVD Penetration in US TV Households 2006 Total HDV Set-Top Console Households = 300,000 2006 Total HDV Households (including game & PC HDV-ROM) = 1,300,000 Source: Nielsen Media Research, Adams Media Research Page 27

  28. U.S. Entertainment Industry: 2006 Market Statistics Home Video Sales of Home Entertainment to US Dealers* Source: Adams Media Research * Historical figures have been updated by source Page 28

  29. U.S. Entertainment Industry: 2006 Market Statistics Home Video 2006 Top 10 Home Entertainment Sell-Through Titles by Unit Sales* * includes both DVD and VHS ** Re-Release Source: Home Media Retailing Page 29

  30. U.S. Entertainment Industry: 2006 Market Statistics Home Video DVD Statistics Total Average Selling Price for All Players in 2006 = $95 (Includes single DVD, Up Convert, DVD Recorder, DVD/VHS combo, and Portable) * Includes set-top and portable DVD players, Home Theater in Box systems, TV/DVD and DVD/VCR combination players ** Includes Sell-Through and Rental DVD Source: CEA, Digital Entertainment Group, NPD Group Page 30

  31. U.S. Entertainment Industry: 2006 Market Statistics Home Video DVD Player Shipments to Dealers Source: CEA Page 31

  32. U.S. Entertainment Industry: 2006 Market Statistics Home Video New DVD Releases Total DVD Titles Available * Titles available on DVD include movies and music videos Source: DVD Report/Home Media Retailing, Digital Entertainment Group Page 32

  33. U.S. Entertainment Industry: 2006 Market Statistics Home Video Average Price per DVD Title* 20,000 Titles Available 29,000 Titles Available 40, 000 Titles Available 45,000 Titles Available 68,000 Titles Available Source: Digital Entertainment Group, DVD Release Report * Historical figures have been updated by source Page 33

  34. U.S. Entertainment Industry: 2006 Market Statistics Home Video Household Growth: Internet vs. Broadband vs. DVD* Source: IDC, Adams Media Research * Historical figures have been updated by source Page 34

  35. U.S. Entertainment Industry: 2006 Market Statistics Television Television Households Source: Nielsen Media Research, Census Bureau Page 35

  36. U.S. Entertainment Industry: 2006 Market Statistics Television Factory Sales of Digital TV Sets and Displays* 23.9 mil Units 11.4 mil Units 8.0 mil Units 5.5 mil Units 4.1 mil Units * Historical figures have been updated by source Source: CEA ** 2006 figure is an estimate Page 36

  37. U.S. Entertainment Industry: 2006 Market Statistics Television Basic Cable Households* Source: Nielsen Media Research * Refers to wired cable households with basic cable Page 37

  38. U.S. Entertainment Industry: 2006 Market Statistics Television Pay Cable Households* Source: Nielsen Media Research * Refers to wired cable households subscribing to premium channels Page 38

  39. U.S. Entertainment Industry: 2006 Market Statistics Television Digital Cable Subscribers 9.7% Source: Adams Media Research Page 39

  40. U.S. Entertainment Industry: 2006 Market Statistics Television Satellite Households Source: Nielsen Media Research Page 40

  41. U.S. Entertainment Industry: 2006 Market Statistics Television Video On Demand (VOD) Households* Video on Demand is an advanced pay-per-view programming service which enables viewers to order and watch movies on demand and to pause, rewind or fast-forward them. Source: Nielsen Media Research, Adams Media Research * Historical figures have been updated by source Page 41

  42. U.S. Entertainment Industry: 2006 Market Statistics Technology PC Households Source: US Census Bureau, IDC * 2005 updated by source Page 42

  43. U.S. Entertainment Industry: 2006 Market Statistics Technology PC Households 70.7% Penetration 67.1% Penetration 63.0% Penetration 59.7% Penetration 56.9% Penetration Penetration is calculated as a percentage of total US households Source: US Census Bureau, IDC Page 43

  44. U.S. Entertainment Industry: 2006 Market Statistics Technology Internet Households Source: US Census Bureau, IDC * 2005 updated by source Page 44

  45. U.S. Entertainment Industry: 2006 Market Statistics Technology Internet Households 64.9% Penetration 61.5% Penetration 58.0% Penetration 54.0% Penetration 50.7% Penetration Source: US Census Bureau, IDC Penetration is calculated as a percentage of total US households Page 45

  46. U.S. Entertainment Industry: 2006 Market Statistics Technology Broadband Households Source: US Census Bureau, IDC * 2005 updated by source Page 46

  47. U.S. Entertainment Industry: 2006 Market Statistics Technology Broadband Households* 50.2% Penetration 40.2% Penetration 25.6% Penetration 23.7% Penetration 14.5% Penetration * Historical figures have been updated by source Source: US Census Bureau, IDC Penetration is calculated as a percentage of total US households Page 47

  48. U.S. Entertainment Industry: 2006 Market Statistics Technology Internet Users * INTERNET USER – a person accessing the Internet at least once per month through a PC or Internet access device. There is no age limitation for user. ** MOBILE INTERNET USERS – a person accessing the Internet at least once per month from a mobile device that accesses the Internet across a 2, 2.5, or 3G cellular network connections. Source: IDC Page 48

  49. U.S. Entertainment Industry: 2006 Market Statistics Media Consumption Media Consumption based on Hours per Person* 1 Includes playback of prerecorded VHS cassettes and DVDs only Source: Veronis Suhler Stevenson * Historical figures have been updated by source Page 49

  50. U.S. Entertainment Industry: 2006 Market Statistics Media Consumption Media Consumption based on Hours per Person per Year* Note: Advertising refers to broadcast television, broadcast & satellite radio, daily newspapers, consumer magazines. Consumer purchases refer to cable & satellite television, box office, home video, recorded music, video games, consumer Internet, consumer books. Source: Veronis Suhler Stevenson * Historical figures have been updated by source Page 50

More Related