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Brand Relevance: Entertainment (in home)

Brand Relevance: Entertainment (in home). Radio increases brand relevance by 42% for Entertainment (in-home) campaigns. Average uplift in this brand is for people like me score, exposed to radio ads vs. not exposed to radio ads.

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Brand Relevance: Entertainment (in home)

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  1. Brand Relevance: Entertainment (in home) Radio increases brand relevance by 42% for Entertainment (in-home) campaigns Average uplift in this brand is for people like me score, exposed to radio ads vs. not exposed to radio ads Base: 12 entertainment (in-home) campaigns, average radio spend £573k Source: radioGAUGE from the RAB (strongly agree scores) 42% uplift

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