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T-109.551 Research Seminar on Telecommunications Business II (2-5 cr)

T-109.551 Research Seminar on Telecommunications Business II (2-5 cr). Sakari Luukkainen Helsinki University of Technology Telecommunications Software and Multimedia Laboratory. Goals of the course.

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T-109.551 Research Seminar on Telecommunications Business II (2-5 cr)

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  1. T-109.551 Research Seminar on Telecommunications Business II (2-5 cr) Sakari Luukkainen Helsinki University of Technology Telecommunications Software and Multimedia Laboratory

  2. Goals of the course • (Postgraduate)students taking Telecommunications Manage-ment for their major/minor this course provides an introduction for making and presenting the master's or PhD thesis • Preferred prerequisites: basic courses related to telecommunications, multimedia, industrial management • To develop • techno-economic analysing skills related to the seminar theme: emerging technologies in mobile and wireless data networks evolution • verbal presentation • writing research report

  3. Graduating the course • The credit amount of the course ranges from two to five • The minimum 2 cr requires • active participation to the seminars (6/8 seminars including introductory session) • holding apresentation (about 30-45 min) • making a report (about 20 pages / student), both in English • acting as opponent • All these achievements together will be evaluated by scale 0-5 • Larger, theoretically oriented, maybe containing empirical material exceptionally goodstudies may enable more credits

  4. Preparing the report • The title of the study can be selected freely • The content should however cover at least topics described in the course www-page • Structure: title page, contents, introduction, goals, methodology (theoretical background), results, conclusion, references • References in Harvard format • The report should be e-mailed to • sakari.luukkainen@hut.fi • eino.kivisaari@hut.fi • and opponent(s) in Word or PDF format at latest two days (on Monday) before the verbal presentation • All reports will be put on the course web page and are available on Tuesday morning before the presentation

  5. Preparing the presentation sessions • On Wednesdays at A 328 clock 10.15-12.30 starting 5.3. • Overhead and video projector available, you need own laptop/slides, come enough early to check that everything works • Actual presentation 45 min, opponent 10 min and 10-30 min general discussion • Max 20 slides, use pictures, copy 20 handouts and distribute them before your presentation • The role of opponent is to review (verbally) both the report and verbal presentation and maybe challenge some arguments of study

  6. Characteristics of ICT Innovation • New or improved product or service from market point of view, which contains new technological solutions and has been commercially successfully introduced to the market • In discontinuous technological change there is history data of business – difficult to forecast • A lot of inaccuracy and hype in ICT related marketresearch statistics • ICT is very risky business - many technicalpossibilities open, but with unclearmarket need • - many failures • - unexpected success stories

  7. Production Science base Generic technologies Proprietary technologies Product innovation Characteristics of ICT Innovation ICT investment Service innovation Market pull GSM, SMS, fax, SMTP email, VPN, I-mode, ADSL R&D investment Videotext, HDTV, X.400 email, video-phone, ISDN, WAP, Bluetooth, Digi-TV, UMTS?, MMS? Technology push

  8. Trajectory of Mobile Data Networks

  9. Discontinuous change 3G 2/2,5G Magnitude of Change Discontinuous change Incremental change 1G Time

  10. Vehicle Walk Outdoor Fixed Walk Indoor Fixed/Desktop Complementing or competing technologies? Mobility 17 GHz 17 GHz 2,5/3 G 2 G UWB WLAN Bluetooth 0,1 1 10 100 Mbps 1 Gbps Bitrate

  11. Disruptive innovation in mobile data

  12. Technology strategy analysis • Technology in question must be studied thoroughly, but presented concisely • Consider technical details, timing, standardization and patenting situation, technical problems and limitations, competing solutions, products in which technology could be applied and related system environment • Market analysis and future prospects: focus on the real service behind the technology (product innovation requires service innovation) - do not rely only on the market forecast statistics • Use several different sources for information (avoid biased views) • Be critical and objective, the goal is not to prove the technology in question to be a success story

  13. Seminar Agenda • DateTopicSpeaker s Opponents • 5.3. UMTS technical Guoyou He Tapio Sokura • UMTS inv. case Yaojin Yang Katja K., Sami V. • 12.3. EDGE Katja Koivu Riku Honkanen • Sami Vesala • 19.3. UWB Olli-Pekka Isola Eino Kivisaari • Ari Haapaniemi • 17 Ghz OFDM Oskari Westerholm Yaojin Yang • AdHoc networks Henrik Petander Dan Silfast • Olli Savolainen • 26.3. 5 GHz WLAN Tapio Sokura Mihai Burl,Sonja K. • WLAN operator cases Riku Honkanen Guoyou He • 2.4. MPEG-4 Mihai Burlacu Olli-Pekka Isola • Sonja Kangas Ari Haapaniemi • Sw radio Kai Kuikkaniemi Henrik Pet., Olli S. • 9.4. 60 GHz applications Eino Kivisaari Kai Kuikkaniemi • CDPD networks Feng Yue/Liu Shu. Kimmo Palletv. • MMS & WIM Qinghai Li Eino Kivisaari • 16.4. Unified Messaging Dan Silfast Oskari Westerholm • MVAS environment Kimmo Palletvuori Feng Yue/Liu Shu.

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